Incentive Games, a prominent B2B iGaming software provider, has expanded its presence in North America through its real-money gaming division, Incentive Studios, by launching five games with the well-known online operator bet365 in Alberta. This marks Incentive Studios' debut in the province and represents a key achievement as the company broadens its reach in regulated markets across North America.
The newly launched titles include Kicker, Mega Flight, Mega Flight Boost, Velocity, and Squid Game Red Light Green Light Cashout, now accessible to bet365 players in Alberta. This rollout enhances the gaming experience by introducing Incentive Studios' portfolio of crash and arcade-style games to players in Canada’s latest regulated gaming province, reflecting the company's focus on entering licensed markets.
The collaboration enhances the established relationship between Incentive Games and bet365, where both parties work together to offer engaging gaming experiences in various jurisdictions.
Ahmed Baker, the Chief Commercial Officer of Incentive Games, expressed enthusiasm about the launch, stating, “We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America. Launching in Alberta represents another important step for Incentive Studios, and we’re excited to bring five of our most popular titles to players in the province.”
Rich Graham, Associate VP of Gaming at bet365, acknowledged the significance of the partnership, saying, “Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals. We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products.”
The launch in Alberta continues the momentum for Incentive Studios following recent entries into markets such as Ontario, Brazil, and Pennsylvania, as the studio aims to further enhance its reach in North America and globally.
