Managing a fragmented marketing setup can pose significant challenges for iGaming operators. When multiple contractors handle various responsibilities, coordination can suffer, leading to delays in campaign launches and inconsistent messaging.
Recognizing this, mr.Booster emerged as a full-cycle marketing agency that aims to streamline the entire process for operators. Initially focusing on media buying and video advertising, the agency has swiftly broadened its scope to include SEO, retargeting, and brand protection, uniting all marketing functions under one roof.
Leonid Pudov, the CEO of mr.Booster, stated, "Since all in-house teams work tightly together, everyone sees the full picture of the project rather than isolated tasks. This approach leads to fast launches, unified analytics, immediate troubleshooting, and campaign optimization."
The agency not only emphasizes iGaming but also extends its services to fintech, e-commerce, and Web3 clients. Its suite of tools includes the mr.Booster Ad Platform for launching campaigns, Retarg for retargeting and user retention, and BrandDuck, which tracks branded search traffic influenced by affiliates and competitors.
To enhance its efficiency, mr.Booster employs a "Hybrid Intelligence" model integrating AI technology in numerous workflows. This involves over 130 marketing specialists who execute strategies and make decisions while being supported by more than 200 AI agents. These agents automate activities such as campaign execution, localization, SEO monitoring, and reputation management—enabling a single SEO specialist to oversee multiple websites simultaneously.
The agency's growth has accelerated since it joined the RedCore international business group a year ago, allowing it to scale up its operations significantly. With a client roster expanding from 60 to 200 and a worldwide presence, including in the CIS, Europe, Australia, Latin America, and Asia-Pacific, mr.Booster aims to enter further Tier-1 markets. Pudov remarked, "RedCore became our partner not just for funding but to offer real opportunities for scaling with less risk."
mr.Booster’s strategy also tackles a common issue in the iGaming industry—optimizing the value from existing traffic. The agency notes that many users exit the funnel before making their first deposit, presenting a chance for compliant re-engagement.
Using Retarg, operators can reconnect with users who have dropped off. This retargeting platform segments audiences and employs multi-touch campaigns, all while adhering to privacy and marketing laws. Campaigns are directed solely at eligible users, bearing in mind responsible gambling policies and local regulations. Clients have the option to manage their campaigns or collaborate with mr.Booster's team for strategic support.
In a case study involving an iGaming brand in Latin America and the CIS, the implementation of Retarg resulted in a remarkable registration-to-deposit conversion increase from 10% to 25%. With a first deposit cost of just $4.06 for users who had never previously deposited, this figure is about ten times lower than typical player acquisition costs in the region. "Ultimately, this approach prevents marketing budgets from going to waste and has the potential to increase player LTV," Pudov stated, referencing lifetime value.
mr.Booster also focuses on operators who may be losing potential customers before they even reach their sites. After investing time and resources into generating brand awareness, operators can find that users searching for their company name are instead directed to affiliate sites or competitors. High-intent searches, indicated by terms such as "login" or "promo code," are particularly vulnerable, with 40% of this traffic potentially diverted due to unmanaged search engine results.
"Failing to protect branded search terms inflates acquisition costs," Pudov explains. "You have already paid to acquire a user, but someone else gets the conversion. Many brands then have to pay to acquire the same user again—effectively paying twice."
To combat this, mr.Booster's BrandDuck tool monitors branded search results, identifying where exposure is lacking. By structuring reports that help marketing teams collaborate effectively, the agency enables clients to address search leakage.
In one instance, an Australian iGaming client found themselves competing with third-party review sites and affiliate domains in prominent positions on Google. Through the daily monitoring and proactive measures implemented with BrandDuck, mr.Booster successfully reclaimed 60% of branded search results, reducing their cost per deposit to $44.
Looking ahead, mr.Booster plans to expand into Tier-1 markets while further developing its suite of tools and services. The agency aims to enhance its client base beyond CIS regions and pursue projects in Latin America and North America, including sectors beyond iGaming.
With aspirations to deliver comprehensive marketing projects, the agency will provide partners coordinated support during market entry and campaign expansion. They are also preparing to offer BrandDuck as an independent product.
Furthermore, mr.Booster intends to broaden its use of AI for various processes, including traffic acquisition and software development, while hiring additional specialists to meet its growing needs. "In short, we don’t plan to stick to a single focus area, so you will definitely see us broadening our scope in many ways next year," Pudov affirmed. The agency remains dedicated to connecting acquisition, re-engagement, and brand protection, ensuring operators maximize the value derived from the demand they create.
