Marketing

The APPG for Gambling Reform has urged the government to crack down on gambling advertising in the UK, but Jon Bruford considers how damaging it could be for gambling to …

iGaming player acquisition strategy: Beyond bonuses and CPA Available Options No Results Matching Options No Results Matching Sub Options No Results No Results Scroll Up

How regulation shapes user journeys in the gambling industry Available Options No Results Matching Options No Results Matching Sub Options No Results No Results Scroll Up

Suzanne Jiggens, marketing director at Slots Temple, considers whether content creators and gambling influencers could put traditional affiliates out of business. There have been many significant changes to the iGaming …

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to …

Optimove is moving into 2025 with momentum, says chief executive officer and founder Pini Yakuel. The 500-strong team is looking to cross more milestones this year with potential acquisitions ahead. …

Ana Paula Castello Branco, CMO of BetMGM Brasil, joins Alex Tomic, founder of Alea, to discuss why Brazil has become one of the most challenging markets she has worked in …

Operators are pulling back on betting sponsorships in Brazil amid increased costs elsewhere. Stakeholders review the trend and its impact on local football. Betting sponsorships in Brazil have become an arms race in recent …

Tatiana-Vivienne Jouanneau, recently named group chief brand officer at Allwyn, will lead the project. Allwyn International has announced a large-scale review of its global creative strategy, with the aim of …