Esportes Gaming Brasil (EGB) has garnered recognition as all three of its brands—Esportes da Sorte, Onabet, and Lottu—have been nominated for the Reclame Aqui Awards 2026, a prestigious honor celebrating excellence in corporate reputation and customer relations in Brazil. This marks a significant milestone, as it is the first instance where all three brands have received nominations in the same year, underscoring the group's commitment to enhancing customer service and fostering consumer trust.
Esportes da Sorte is competing in the Ultra Sports Betting Operators (Mega Operations) category, while both Onabet and Lottu are nominated in the Sports Betting Operators (Mega Operations) category. The nominations reflect EGB's ongoing dedication to improving its customer relationship endeavors, which includes investing in technology, employee training, and optimizing the user journey across its platforms.
Maria Neves, EGB's Director of Customer Experience, Customer Support, and Reputation Channels, expressed her enthusiasm about the nominations, stating, "Receiving nominations for all three Group brands at the Reclame Aqui Awards for the first time is incredibly meaningful recognition of the work we carry out every day. More than simply an achievement, it reflects our consistent strategy of putting the customer at the centre of every decision by investing in technology, operational efficiency, and personalised customer service to build long-term relationships based on trust."
The group's commitment to technology and user experience has included initiatives designed to modernize customer service channels while consistently monitoring customer satisfaction and enhancing support teams. In previous years, Esportes da Sorte and Onabet had received nominations, and through this sustained strategy, EGB has achieved a remarkable decrease in average response time for human customer support, slashing it from 30 minutes to just two minutes, all while focusing on swift issue resolution and high-quality user experience.
The Reclame Aqui Awards, revered as one of Brazil's leading accolades for corporate reputation and customer service, are determined by consumer voting. The voting period for the 2026 awards is set for September 2 to November 5. The nominations of Esportes da Sorte, Onabet, and Lottu exhibit the effectiveness of EGB's customer relationship strategy and mark another landmark achievement in the group's recognition history.
