iGaming player acquisition strategy: Beyond bonuses and CPA Available Options No Results Matching Options No Results Matching Sub Options No Results No Results Scroll Up
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How regulation shapes user journeys in the gambling industry Available Options No Results Matching Options No Results Matching Sub Options No Results No Results Scroll Up
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Suzanne Jiggens, marketing director at Slots Temple, considers whether content creators and gambling influencers could put traditional affiliates out of business. There have been many significant changes to the iGaming …
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This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to …
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Optimove is moving into 2025 with momentum, says chief executive officer and founder Pini Yakuel. The 500-strong team is looking to cross more milestones this year with potential acquisitions ahead. …
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Ana Paula Castello Branco, CMO of BetMGM Brasil, joins Alex Tomic, founder of Alea, to discuss why Brazil has become one of the most challenging markets she has worked in …
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Operators are pulling back on betting sponsorships in Brazil amid increased costs elsewhere. Stakeholders review the trend and its impact on local football. Betting sponsorships in Brazil have become an arms race in recent …
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Tatiana-Vivienne Jouanneau, recently named group chief brand officer at Allwyn, will lead the project. Allwyn International has announced a large-scale review of its global creative strategy, with the aim of …
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A parliamentary report has advised the sector to take a stricter approach against gambling sponsorships and influencer marketing to better protect young and vulnerable people from gambling advertising. A cross-party …
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The government made clear clubs are not currently acting unlawfully in maintaining sponsorship arrangements with unlicensed operators. UK Culture Secretary Lisa Nandy has announced plans for the government to consult …
