Marketing

Martyn Hannah, co-founder and CEO of Comparasino, looks at how the 40% RGD and 10x wagering caps are reshaping the UK online casino market. The past six months have presented …

Giovanni Rocco believes betting operators owe a “social debt” to Brazilian sports and society. Giovanni Rocco, the national secretary of sports betting and economic development of the ministry of sports …

While some estimate the black market maintains up to 70% share in Brazil, Superbet’s Brazil general manager Mark Flood believes it is actually closer to 15%. According to Mark Flood, …

When law, ethics and commerce collide in digital sport marketing, responsibility becomes blurred. Ex-professional footballer Moses Swaibu underscores the knowledge gap that exists between operators, athletes and regulators. When news …

As Australia unveils a partial gambling ad ban, critics ask whether the reforms will actually reduce harm as intended. For the industry, the biggest losers may not be operators, but …