Managing a fragmented marketing setup presents significant challenges for iGaming operators, particularly when tasks are split among various contractors. This division can lead to delays in coordination and inconsistencies that hinder the timely launch of campaigns. Recognizing this issue, mr.Booster has positioned itself as a solution through its full-cycle marketing services.
Initially focusing on media buying and video advertising, the agency has quickly diversified its offerings to include SEO, retargeting, and brand protection, thereby consolidating marketing functions into one cohesive operation.
Leonid Pudov, the CEO of mr.Booster, explains, “Since all in-house teams work tightly together, everyone sees the full picture of the project rather than isolated tasks. This approach leads to fast launches, unified analytics, immediate troubleshooting and campaign optimisation.”
mr.Booster's growth extends beyond just iGaming; the agency also collaborates with clients in fintech, e-commerce, and Web3 sectors. By integrating the expertise of its in-house teams with proprietary technology, the agency offers tools like the mr.Booster Ad Platform for launching ad campaigns, Retarg for retargeting and retaining users, and BrandDuck, which captures branded search traffic diverted by affiliates and competitors.
The innovative “Hybrid Intelligence” model leverages artificial intelligence to enhance and streamline workflows. This approach employs more than 130 specialists who strategize and make critical decisions while being supported by around 200 AI agents. These agents automate various processes, including campaign execution and SEO monitoring, allowing one SEO specialist to effectively manage multiple websites simultaneously.
The agency’s substantial growth trajectory has been bolstered since its partnership with the international business group RedCore a year ago. This collaboration marked a significant transition from its startup phase, enabling mr.Booster to refine its capabilities to support larger business operations.
Pudov remarked, “We already had the technology, an experienced team and proven marketing solutions. But our partnership with RedCore has allowed us to accelerate our growth, expand our capabilities and move towards a larger-scale business model.”
In the first year post-partnership, mr.Booster heightened its client base from 60 to 200 and vastly expanded its team, now operating across regions including the CIS, Europe, Australia, Latin America, and Asia-Pacific. Plans for continued growth include targeting more Tier-1 markets.
Pudov added, “RedCore became our partner not just for funding, but to offer real opportunities for scaling with less risk.”
Among the challenges that mr.Booster addresses is enhancing the value derived from existing traffic. Campaign insights have revealed that a notable portion of users may exit the sales funnel before making a first deposit, thus creating an avenue for compliant re-engagement.
Retarg, the agency's acquisition and retargeting solution, aids operators in reconnecting with users at various stages of the funnel through precise audience segmentation and multi-channel campaigns, all while adhering to privacy regulations.
Campaigns are crafted to reach eligible users based on responsible gambling guidelines, self-exclusion restrictions, and local laws. Clients have the option to manage their campaigns independently or collaborate with mr.Booster’s team for strategic guidance, creative production, and continuous optimization.
One case study highlighted an iGaming brand operating in Latin America and the CIS that used Retarg to tailor messages for three distinct groups of players. By targeting those active in the previous week, users inactive for 60 to 180 days, and new players, the campaigns delivered compliant messages and incentives.
As a result, the registration-to-deposit conversion rate increased from 10% to 25%. In Latin America, the cost for new players who had never deposited was only $4.06, a fraction of the typical amount to acquire new players in that market.
Pudov noted, “Ultimately, this approach prevents marketing budgets from going to waste and has the potential to increase player LTV,” emphasizing its impact on lifetime value.
Another critical area for mr.Booster is safeguarding the creation of demand online. Often, potential customers are lost to competitors before they reach a brand's website. When users search for a brand’s name followed by terms like “login” or “promo code,” they display high intent, which, if left unmonitored, can result in affiliates and competitors capturing over 40% of this valuable branded traffic.
“Failing to protect branded search terms inflates acquisition costs,” Pudov cautioned. Brands often spend on acquiring users only to see conversions diverted elsewhere, forcing them to incur additional costs to recapture the same audience.
mr.Booster’s BrandDuck tool addresses this issue by monitoring the top search results for branded queries, classifying URLs, and generating structured reports to assist marketing teams in identifying issues and coordinating responses with partners.
An Australian iGaming client experienced challenges when searches yielded third-party review sites and affiliates topping the results. By utilizing BrandDuck to monitor these outcomes, mr.Booster identified leakage, compiled formal complaints, and created supportive websites to enhance the client’s visibility in search results.
“By maintaining SERP oversight and constructing a satellite network, we reclaimed 60% of branded search results, reducing acquisition costs to $44 per deposit,” Pudov explained.
Looking ahead, mr.Booster plans to meld its expansion into Tier-1 markets with the further enhancement of its products and services. As it eyes additional client engagements beyond the CIS, including regions like Latin America and North America, the agency seeks to offer an array of coordinated marketing support for partners entering new markets or expanding existing campaigns.
BrandDuck is expected to be available as a standalone offering in the near future. mr.Booster aims to deepen its exploitation of AI across all facets of marketing, design, software development, and internal processes, while continuing to recruit specialists to meet the demands of its wider geographical and operational scope.
This growth will ensure that partners receive a blend of novel technology and expertise tailored to their evolving marketing requirements.
Pudov concluded, “We don’t plan to stick to a single focus area, so you will definitely see us broadening our scope in many ways next year,” while maintaining a core commitment to connecting acquisition, re-engagement, and brand protection, enabling operators to extract maximum value from their created demand.
