RubyPlay has announced its agreement to acquire 100% of Splash Tech's shares, a strategic move aimed at enhancing its product offerings beyond content into platform-level engagement tools. This acquisition introduces one of the industry's leading jackpot solutions and further expands RubyPlay's engagement suite, which currently features free spins, rewards, missions, and tournaments.
The integration of Splash Tech’s capabilities is set to significantly bolster RubyPlay's services, offering operators across regulated iGaming markets innovative ways to boost revenue and enhanced player interaction, acquisition, and retention strategies.
Splash Tech provides an extensive selection of engagement tools already integrated with some of the largest operators and platform providers in the global iGaming sector. Its premier jackpot solution effectively overcomes the limitations of single suppliers by establishing a scalable engagement layer that transforms any product across various verticals into a jackpot game.
Once the acquisition is finalized, existing RubyPlay operator partners will gain access to Splash Tech’s groundbreaking Jackpot and Free-to-Play features, intended to enhance engagement across both third-party content and RubyPlay's own titles. Moreover, RubyPlay intends to introduce additional features tailored for its studios, including Koala Games, Mad Hat Games, xSlots, and Firerose, further increasing value for its offerings.
This acquisition positions RubyPlay as a leading provider of revenue-generating products and services that support global business growth for operators. It complements RubyPlay’s already established studio-based content ecosystem, offering casino brands increased flexibility and control over their branding and relevance.
The transaction awaits regulatory approval, and upon its completion, Splash Tech will officially become part of RubyPlay.
Tsachi Maimon, CEO of RubyPlay, remarked, "Through this acquisition, we are moving beyond the traditional content silo to firmly establish RubyPlay as a premium content and engagement platform provider. This elevated market position ensures we are delivering new revenue streams for our partners, providing them with effective ways to address player acquisition and retention. Splash Tech has earned a strong reputation within the industry for driving innovation within the engagement tools space, underpinned by its superior expertise, data, and content. Bringing the company’s capabilities into our broader offering marks a pivotal moment for RubyPlay’s evolution."
Adam Wilson, CEO of Splash Tech, stated, "Becoming a RubyPlay company will give Splash Tech a stronger foundation for growth, with continuity at the heart of this transition. Existing Splash Tech partners will continue to benefit from the same trusted products, expertise, and relationship focus they expect from us, and we’re looking forward to working alongside new partners with RubyPlay. As a global B2B iGaming company with a growing operator network and multi-market reach, RubyPlay brings greater scale, operator insight, and market credibility to support our ambition for further expansion and innovation.
