SPiCE International 2026, the Strategic Platform for iGaming Conference & Exhibition, will take place on November 12-13 at the Shangri-La Mactan Cebu in the Philippines. This year, the focus is on the challenges of scaling in Asia while maintaining control over costs, compliance, and customer experience.
The two-day event will gather operators, suppliers, investors, tech leaders, and regulatory experts to discuss crucial topics, including product-market fit, localization, payment systems, artificial intelligence, and investment strategies. As digital gaming continues to grow in the region, with mobile being central to how players engage, discussions aim to foster long-lasting commercial relationships.
A notable sponsor for this year’s event is Bidroid, a performance marketing and mobile advertising platform dedicated to helping businesses acquire premium app users and optimize their marketing strategies through machine learning and predictive targeting. Bidroid focuses on generating high-quality app installs, improving engagement, and ensuring ROI-driven campaigns.
Ahead of the summit, Bidroid emphasized its commitment to precision-led growth in mobile marketing. They aim to connect user acquisition with long-term profitability in a sector often influenced by misleading metrics like raw install numbers. By leveraging proprietary AI and machine learning technologies, Bidroid intends to help app developers and brand marketers attract high-intent users and scale their operations confidently.
The company also highlighted the unique opportunities in Southeast Asia, identifying it as a vibrant, mobile-first market characterized by a digital-native consumer base that directly engages through mobile apps for various services such as commerce and gaming. Rapid smartphone penetration and an evolving payment infrastructure bolster user acquisition, but the diverse regional markets necessitate tailored marketing strategies.
Bidroid’s machine learning framework transforms basic app installations into valuable user cohorts through predictive intelligence. Instead of waiting to assess user behavior weeks after installation, their algorithms evaluate early user interactions to optimize campaigns in real-time, adjust bidding for high-value users, and prevent quality issues through automated fraud detection.
To increase retention and lifetime value, Bidroid pointed out that many marketers struggle with effectively linking user acquisition with retention strategies. A common pitfall includes overemphasizing early performance metrics without considering longer-term engagement indicators. Additionally, siloed acquisition and retention strategies often result in mismatched expectations, leading to user drop-offs.
The key message Bidroid aims to convey at the summit is that growth in the mobile sector must be rooted in precision. As privacy regulations evolve and the costs associated with user acquisition rise, businesses must utilize AI-driven strategies to ensure sustainable profitability. Insights tailored to local markets combined with intelligent technology will allow businesses to effectively turn audience reach into real revenue.
Bidroid representatives will be present in Cebu and are open to discussing mobile user acquisition and performance marketing throughout the event.
In anticipation of the event, nominations are now open for the SPiCE International Eventus Awards 2026, honoring individuals and businesses that have significantly influenced Asia’s gaming industry. Those wishing to highlight standout contributions are encouraged to submit nominations.
SPiCE International 2026 promises to be Asia's premier iGaming product and market-access event, and attendees can expect to gain vital insights into operator purchasing trends and market access strategies. There are a limited number of sponsorship and exhibition opportunities available for interested parties.
Mark the dates: November 12-13, 2026, in Cebu, Philippines.
