Play’n GO has made a significant advancement in Latin America by launching its games with Betano, the online sports betting and gaming brand under Kaizen Gaming, a prominent name in GameTech worldwide. This partnership marks a pivotal step in Colombia, where regulated online gaming has become firmly established and trusted.
With this launch, Betano Colombia now features the complete Play’n GO game library, showcasing popular titles like Book of Dead and Reactoonz, alongside a variety of premium offerings aimed at providing top-tier entertainment within regulated parameters.
This collaboration underscores Play’n GO’s commitment to focusing on regulated markets, representing a key milestone in its expansion efforts throughout Latin America. Colombia is viewed as one of the most stable and developed regulated markets in the region, and the introduction of Play’n GO’s diverse and high-quality content will significantly enhance player options.
Magnus Olsson, Chief Commercial Officer of Play’n GO, remarked on the importance of this market: "Colombia is an incredibly important market to Play’n GO. It stands out as one of the most stable regulated markets in Latin America, making it a key focus for our long-term growth strategy globally. Betano is one of the biggest names in global gaming, and they share our commitment to quality, compliance, and delivering exceptional entertainment. Bringing our full portfolio live on their platform in Colombia is an exciting step, and we’re confident this partnership will be a strong success for both parties."
