Genius Sports, a global leader in real-time sports data, has entered into a significant agreement with Kalshi to equip the next-generation financial exchange with a suite of services that include official data, marketing, media, and integrity solutions. As a provider of official sports data across various regulated markets, Genius Sports will supply Kalshi with high-quality, real-time data covering its entire soccer portfolio, which encompasses the English Premier League, Serie A, Liga MX, Argentine Primera División, French Ligue 1, and more.
This partnership aims to enhance transparency in prediction markets by utilizing verified official data to settle contracts, thereby reducing dependency on unofficial and delayed sources. Adam Barrick, Head of Sports Partnerships at Kalshi, emphasized the growing importance of official data and integrity services as the prediction market ecosystem expands quickly. He expressed pride in collaborating with Genius Sports, known for its high-quality sports data and commitment to maintaining the transparency of sporting competitions.
To improve market transparency and strengthen the integrity of sports, Kalshi will take part in Genius Sports' established information-sharing processes, which will restrict certain types of markets and improve overall visibility. Sean Conroy, Executive Vice President of Rights & Partnerships at Genius Sports, commented that trust, speed, and accuracy in data, along with reliable technology, are critical for the scalability of prediction markets. He noted that this alliance underscores Genius Sports' role in providing the necessary technology infrastructure that supports accurate and transparent sports betting markets. With the growth of this sector, Genius Sports is positioned to be instrumental in its development while upholding the integrity of sports.
Genius Sports will also support Kalshi's audience growth through marketing services, leveraging its media properties owned by Legend.
