In August, UK Prime Minister Andy Burnham sparked discontent within the gambling sector after labeling "betting shops" as "dodgy businesses" alongside "vape shops" in a social media post. His characterization echoes a broader sentiment shared by many outside the gambling industry, highlighting a significant social perception issue.
Simon Westbury, who serves as a strategic advisor to 1xBet, and as of July, director of 1xCare and chairperson of its advisory board committee, expressed concern regarding Burnham’s comments, emphasizing that it reflects an industry struggling with its social license to operate. He remarked, "It’s an example of the industry losing their social licence and their ability to operate in an environment. It’s also a case of ‘don’t let the facts get in the way of a good story.’"
Despite not operating in the UK, Westbury, who has nearly two decades of experience that includes roles at BetSoft and Digitain, recognized that perceptions often overshadow facts. He pointed out how Burnham's statements resonate with the public. "What he’s saying isn’t supported by evidence, but… does it resonate with people? Yes, it does."
The decline of betting shops on UK high streets contradicts claims of uncontrolled industry growth, yet the stigma surrounding gambling persists. Westbury noted the industry's reaction to Burnham's remarks, stating, "Some of the industry threw their arms up in the air and said, ‘But we’re regulated, vape shops are not.’ But just saying you’re regulated doesn’t change the perception and doesn’t move the discussion forward."
He highlighted the problematic focus on short-term gains within the gambling industry, which has often drawn criticism. "There’s been a real focus on instantaneity, pushing the envelope, finding loopholes, finding ways to operate," he explained, addressing how unregulated markets impact perception.
Though 1xBet has over 35 local licenses globally, the perception of regulation does not necessarily translate to acceptance. Westbury emphasized the importance of a social license, which he defines as the community's acceptance of an industry’s operations. He stated, "Every industry operates or engages with its customers within the ability of a social licence."
To restore the industry's social license, Westbury insisted on placing consumers at the forefront. He acknowledged the strong anti-gambling sentiment and the disconnect caused by misleading business models, such as welcome bonuses with unrealistic wagering requirements.
"There’s a very strong anti-gambling lobby," he noted, adding that adaptation within the industry, such as incorporating products not traditionally linked to gambling, could further muddy perceptions. He encouraged a longer-term trust-building strategy with all stakeholders, including regulators and governments.
As the online gambling landscape experiences stricter regulations, Westbury pointed to the polarized nature of public opinion. "It’s very polarised… You’re either very pro-gambling or very anti-gambling," he remarked. He strives to find unbiased research that could shape a meaningful discussion around gambling’s impacts.
Westbury recently previewed research indicating that 55% of operators prioritize compliance over player protection, describing it as concerning. He stressed the need for integrating responsible gambling measures early in product development rather than retrofitting existing games to comply with regulations, highlighting the challenges of creating globally appealing products.
He also critiqued regulators for their potential performative compliance, noting that despite reported audits, the growth of the offshore market raises questions about the effectiveness of current regulations. Westbury posed the question of why the offshore market thrives if regulation is effective, arguing for a shift in how success is measured within the industry.
He cautioned that viewing gambling as inherently negative hinders progress, stating, "Gambling's been around longer than money, we have to remember that. People will find a way," referencing the historical failures of prohibition.
Westbury believes successful regulation can only occur with commitment from all industry players. He stressed the need to foster dialogue and collaboration among operators, regulators, and governments to create an environment conducive to responsible gambling.
1xCare aims to bridge this gap by promoting responsible gambling and player protection through an independent advisory board involving experts with diverse backgrounds. Westbury asserted that while funding comes from 1xBet, the initiative operates independently, focusing on solving broader industry challenges rather than just the issues faced by 1xBet.
He expressed optimism about receiving over 20 funding proposals for 1xCare within its first few months, asserting the goal of transparency in project funding and operational independence.
Westbury highlighted the importance of collaboration within the industry, stating, "Everyone needs to stop sitting in their silos pointing fingers at each other. We need to come together, engage and speak." This inclusive approach, he believes, can aid in reshaping industry perceptions and fostering a unified front.
