In August, UK Prime Minister Andy Burnham stirred controversy within the gambling industry after labeling betting shops among "dodgy businesses" in a social media post that also referenced vape shops. His comments resonate with a growing sentiment among the public that the gambling sector is less than trustworthy.
Simon Westbury, strategic advisor to 1xBet and recently appointed director at 1xCare, shared his thoughts on Burnham's characterization of the industry. He believes it reflects a broader loss of what he calls the "social licence" for gambling operators to operate freely. “This is a case of ‘don’t let the facts get in the way of a good story’,” Westbury noted, adding that while Burnham's statements lack factual support, they successfully resonate with public opinion.
Westbury, who has spent 18 years in the gambling sector, acknowledged that while his perspective may be that of an outsider—1xBet does not operate in the UK—his experience at firms like BetSoft and Digitain equips him to assess public perceptions in an industry facing significant scrutiny.
The notion that being regulated is sufficient to establish credibility, he argues, falls short. Following recent reports, it’s clear that the presence of regulated betting shops on the UK high street is in decline, contradicting the narrative of rampant growth suggested by figures like Burnham. This stigma extends beyond the UK and affects the industry as a whole, with 1xBet under particularly intense scrutiny.
Many in the gambling industry reacted defensively to Burnham's remarks, insisting, "But we’re regulated, vape shops are not." However, Westbury pointed out that merely stating regulation doesn’t alter public perception or advance discussions toward a change in the prevailing polarized views.
Westbury cited issues of short-term thinking in the sector, which rely on welcome bonuses with unrealistic wagering requirements to attract customers. He observed an escalating anti-gambling sentiment, driven in part by a focus on instant profits, exploitation of loopholes, and innovations like prediction markets that critics argue may exacerbate negative perceptions.
He stressed the importance of rebuilding trust with regulators and society, asserting, “We need to re-engage and gain back our social licence to operate. We need to put players at the front and centre of everything that we do.”
Research has shown that 55% of operators prioritize compliance over player protection, a finding that Westbury finds troubling, urging that player protection should be ingrained in product development from the outset.
Looking at global trends, he pointed out a political climate that has resulted in strict regulations or outright bans in countries such as Brazil, Italy, and the Netherlands. Westbury remarked that public sentiment toward gambling seems polarized, with passionate advocates on both sides of the debate. He aims to find research that is meaningful rather than biased, suggesting the need to foster constructive dialogue rather than perpetuating divisions.
1xBet has been expanding its footprint in regulated markets while grappling with the growth of the offshore gambling sector. Westbury questions the efficacy of current regulatory measures, asking, "If regulators and governments are doing such a wonderful job, why is the offshore market thriving?" He suggests that if there are fewer restrictions, this might better guide players toward safe and regulated environments.
He advocates for collective efforts from suppliers, operators, and regulators to collaborate toward a common goal, instead of faulting each other. His commitment to these initiatives is evident, stating, “We need to find a way to engage and speak.”
The establishment of 1xCare is part of Westbury's strategy to promote responsible gambling and player protection. Designed as an independent NGO, 1xCare comprises an advisory board of experts from various disciplines, including Italian gambling law and sports management. Westbury emphasizes its independence from 1xBet, aiming to address broader industry challenges rather than internal issues.
Since its inception in July, 1xCare has received a positive reception, with over 20 funding proposals generated for projects focusing on education, research, technology, and well-being. While acknowledging its financial ties to 1xBet, Westbury stresses the importance of transparency and the eventual release of financial accounts to assure public trust.
As he reflects on the mission of 1xCare, Westbury acknowledges the skepticism that surrounds corporate initiatives in gambling. He believes that over time and through tangible outcomes, trust can be rebuilt.
Looking ahead, Westbury calls for a collaborative approach that fosters discussions across all sectors of the gambling ecosystem. “If you’re not moving forward as a united front, that’s when cracks appear,” he cautions, highlighting the need for joint efforts.
His plans for 1xCare include a commitment to responsible gambling conversations, emphasizing that success lies in outreach and collaboration rather than division. Westbury asserts that building a safer gambling environment is in everyone's best interest, even those who harbor anti-gambling sentiments. Only through constructive engagement can the industry hope to overcome the skepticism and build a more favorable public perception.
