Relax Gaming has formed a new alliance with Imagine Live, a cutting-edge live casino provider. This partnership will see Imagine Live become part of Relax Gaming’s Powered By Relax (P2P) programme, allowing the company to tap into Relax’s vast distribution network that spans tier-one operators and regulated markets across the globe.
Imagine Live is known for its high-quality live dealer games and engaging game show experiences, currently operating over 200 live tables with content available in multiple languages across 16 regulated markets, including the UK, Malta, Sweden, Romania, Belgium, Greece, and Brazil.
The provider has implemented innovative AI-driven solutions for security, risk management, and real-time dealer behavior within its platform, enhancing operational security while maintaining the quality of its live casino offerings. By incorporating Imagine Live into its platform, Relax Gaming enriches its operator partners' product lines while solidifying its role as a pivotal distribution partner for innovative developers.
Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, remarked, "Imagine Live has quickly established itself as a provider that challenges conventions within the live casino space. Its blend of premium table games, original game-show content, and cutting-edge studio production makes it a valuable addition to our Powered By Relax programme. At Relax Gaming, we are always looking to partner with studios that bring something genuinely different to operators, and Imagine Live’s approach to innovation and player engagement does exactly that. We are excited to welcome Imagine Live to our aggregation platform and support the continued growth of its live casino business by connecting it with operators across key regulated markets worldwide."
Nadiya Attard, Chief Commercial Officer at Imagine Live, commented on the significance of the partnership, stating, "This partnership marks an important next step in Imagine Live’s international growth strategy, as we continue to strengthen our position within the global live casino market. With our rapidly growing portfolio of live tables and premium game show experiences, joining forces with a tier-one aggregator like Relax Gaming was a natural next step for our business. Relax Gaming's proven track record, extensive operator network, and commitment to quality make it the ideal partner for our next phase of growth. By joining the Powered By Relax programme, we are further enhancing our ability to scale internationally across key regulated markets and bring our distinctive live casino experiences to a much wider global audience. We are excited to begin this partnership and look forward to working more closely with the Relax team to introduce players to the high-quality live casino and game-show experiences that define the Imagine Live brand.
