Relax Gaming has entered a new partnership with Imagine Live, a provider focused on next-generation live casino experiences. This collaboration allows Imagine Live to join Relax Gaming’s Powered By Relax (P2P) program, offering it access to Relax’s extensive network of tier-one operators and regulated markets globally.
Imagine Live specializes in high-quality live dealer games and engaging game show formats, currently operating over 200 live tables tailored for 16 regulated markets, including the UK, Malta, Sweden, Romania, Belgium, Greece, and Brazil. The company has incorporated AI-driven solutions to enhance security, manage risk, and monitor real-time dealer behavior. This integration assures operators while maintaining high standards for live casino content.
With the addition of Imagine Live’s offerings, Relax Gaming enhances its product lineup for operator partners, reinforcing its role as a crucial distribution partner for innovative developers.
Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, remarked, "Imagine Live has quickly established itself as a provider that challenges conventions within the live casino space. Its blend of premium table games, original game-show content, and cutting-edge studio production makes it a valuable addition to our Powered By Relax program. We are always looking to partner with studios that bring something genuinely different to operators, and Imagine Live’s approach to innovation and player engagement does exactly that. We are excited to welcome Imagine Live to our aggregation platform and support the continued growth of its live casino business by connecting it with operators across key regulated markets worldwide."
Nadiya Attard, CCO at Imagine Live, stated, "This partnership marks an important next step in Imagine Live’s international growth strategy, as we continue to strengthen our position within the global live casino market. With our rapidly growing portfolio of live tables and premium game show experiences, joining forces with a tier-one aggregator like Relax Gaming was a natural next step for our business. Relax Gaming's proven track record, extensive operator network, and commitment to quality make it the ideal partner for our next phase of growth. By joining the Powered By Relax program, we are further enhancing our ability to scale internationally across key regulated markets and bring our distinctive live casino experiences to a much wider global audience. We are excited to begin this partnership and look forward to working more closely with the Relax team to introduce players to the high-quality live casino and game-show experiences that define the Imagine Live brand.
