DeGaming, a provider of Web3-based iGaming platforms, has appointed Édi Varela as its new Commercial Director, marking a significant step in the company’s growth following a recent rebranding. Varela arrives at DeGaming with over ten years of expertise in iGaming, payments, and commercial account management, having held senior positions at prominent firms such as Kaizen Gaming, Gamingtec, and Sportingtech. Before joining DeGaming, he served as the Head of Sales at OpenTag, an iGaming and sports betting platform provider.
Varela’s appointment aligns with DeGaming’s strategy to enhance its technology and newly defined brand identity to drive market expansion. Central to DeGaming’s offerings is its ‘Truth Beats Trust’ philosophy, which innovates the industry standard by introducing a proprietary system known as the 'Glass Vault.' This system replaces the traditional Black Box model with enhanced transparency, providing real-time proof of funds and visibility across the platform.
In addition, DeGaming's Bankroll-as-a-Service offering addresses financial barriers, allowing operators to access scalable liquidity and payout support that remains transparent on the blockchain. The Glass Vault enhances operational clarity, while Bankroll-as-a-Service improves financial transparency, enabling operators to establish independent and viable platforms.
With this strategic addition, DeGaming aims to better engage with Web3 operators and those from the ‘Next Era,’ including Web2 brands looking to transition to this new landscape. Ulle Skottling, CEO of DeGaming, stated, "Édi joins us at an important turning point in DeGaming’s development. We have built the technology and established our clear position in the market. The next step is to accelerate adoption and bring our product to more operators. Édi’s experience across many areas of the industry gives him a uniquely broad perspective on what our customers need. He understands the commercial realities but also sees where the market is heading. He will play a crucial role in taking our ‘Truth Beats Trust’ philosophy from a brand statement into our commercial relationships."
In his own words, Édi Varela expressed, "DeGaming is addressing a problem I have seen throughout my career in iGaming. There is a significant gap between what the industry asks people to trust and what they can actually see with their own eyes. I’m excited to lead a team of tenured professionals as we partner with new clients and ensure the post-sales journey fosters strong commercial results for them."
