Playson, a prominent digital entertainment supplier, has named Denys Koshel as its inaugural Vice President of Commercial Partnerships. This appointment underscores the company’s dedication to enhancing commercial support for its global operator network.
The establishment of this role consolidates Playson’s account management and leadership in emerging markets into a single strategic function, directly reporting to Chief Commercial Officer Ben Wood. The shift aims to offer partners more cohesive, data-driven, and responsive support across various markets, ensuring clearer communication, quicker decision-making, enhanced campaign coordination, and more targeted commercial advice.
Koshel has been with Playson for almost 11 years. He previously held the position of Head of Emerging Markets and has undertaken several commercially focused roles, including that of Commercial Analytics Lead. His work on integration initiatives equips him with a solid grasp of both the technical and commercial aspects of Playson’s operations. With his background in account strategy, market development, analytics, and operational execution, he is suitably positioned to guide the next stage of Playson’s commercial service evolution.
Ben Wood commented on the appointment, stating, "Denys’ appointment as our first VP of Commercial Partnerships marks an important step in the continued evolution of Playson’s Commercial organization. This transformation is ultimately about improving how we support our clients, bringing our commercial capabilities closer together to provide operators with more connected, insight-driven, and business-focused partnership support. Over nearly 11 years with the company, Denys has built a deep understanding of our partners, products, markets, and internal operations. His combination of commercial, analytical, and technical expertise makes him ideally suited to lead this new function."
Denys Koshel expressed his enthusiasm for the new role, noting, "I am proud to take on this new role at an exciting stage of Playson’s growth. Our partners operate in increasingly competitive and complex markets, and they need suppliers who can support them with more than just content. My focus will be on building a commercial service model that is clear, efficient, and genuinely valuable for our clients. By combining market knowledge, data, AI-driven insights, promotional planning, and operational discipline while continuously optimizing our internal processes through AI adoption and automation, we can help partners make better decisions, launch stronger initiatives, and derive more value from Playson’s portfolio."
