ENJOY Gaming, an innovative iGaming content developer, is set to debut its own stand at the SBC Summit 2026 in Lisbon, presenting a unique activation centered around its popular slot game, Diamond Slam. Located at stand A231 in Hall One, ENJOY invites event attendees to participate in its Diamond Drop activation, which features a certified black diamond as a prize to celebrate the game's ongoing popularity.
Participants can enter by registering on the Diamond Drop landing page or at the stand during the event, after which they will receive a unique Vault ID via email. This ID must be presented at the ENJOY stand to enter the in-person tournament. The top ten players will qualify for a live draw scheduled for 15:00 local time on October 1st, where one lucky winner will take home the black diamond.
This activation not only signifies ENJOY's first independent presentation at an industry gathering but also elevates Diamond Slam as the centerpiece of its Lisbon campaign, which is described as ‘SBC Summit’s most precious prize.’ Since its launch, Diamond Slam has drawn more than 1.2 million unique active players and sees upwards of 600 million bets monthly. The game's success has fostered the development of a broader franchise, including the sequel Diamond Slam: Xtra Power.
ENJOY's attendance at SBC Summit comes on the heels of a prosperous year of growth, marked by significant partnerships with the Lottomatica Group in Italy. The company now operates live with Lottomatica, GoldBet, Planetwin365, and Betflag, with intentions to expand into Portugal, Greece, Belgium, and the Netherlands next. Furthermore, ENJOY has been enhancing its Hybrid Live vertical, which merges live casino offerings with slots.
Reflecting on the milestone, Christos Zoulianitis, Chief Commercial Officer at ENJOY, stated, "Having our own stand at SBC Summit for the first time is a proud moment, and reflects the momentum we’ve built over the past year across our slots and live casino portfolio, along with our entry into Italy. We wanted to mark it with something memorable, and our exclusive Diamond Drop activation is our way of bringing Diamond Slam to life for attendees. We can’t wait to welcome operators and partners to the stand to take part."
