DeGaming, a provider of Web3-native iGaming platforms, has named Édi Varela as its new Commercial Director. This hire comes as the company seeks to foster commercial growth after a successful rebranding effort.
Varela brings over ten years of expertise in iGaming, payments, and commercial account management, having held senior positions at leading firms including Kaizen Gaming, Gamingtec, and Sportingtech. Most recently, he served as Head of Sales at OpenTag, a platform provider in iGaming and sports betting.
His appointment aligns with DeGaming's goal to leverage its technology and new brand identity for broader market reach. The company’s core philosophy, termed ‘Truth Beats Trust,’ aims to replace the conventional Black Box model with its innovative ‘Glass Vault’, which enhances transparency by providing real-time proof of funds and visibility across the platform.
Additionally, DeGaming's Bankroll-as-a-Service feature removes financial barriers, offering operators scalable liquidity and on-chain payout backing. Together, these solutions allow operators to create an independent, transparent, and financially sustainable platform.
With Varela onboard, DeGaming is poised to appeal to both Web3 operators and ‘Next Era operators’, including Web2 brands poised for further evolution.
Ulle Skottling, DeGaming’s CEO, commented on Varela’s hire, noting, “Édi joins us at an important turning point in DeGaming’s development. We have built the technology and established our position in the market. The next step is to accelerate adoption and bring our product to more operators. Édi’s experience gives him a uniquely broad perspective on our customers' needs. He understands the commercial realities but also sees where the market is heading. He will play a crucial role in taking our ‘Truth Beats Trust’ philosophy from a brand statement into our commercial relationships.”
In response, Édi Varela expressed his enthusiasm for the role, stating, “DeGaming is addressing a problem I have seen throughout my career in iGaming. There is a significant gap between what the industry asks people to trust and what they can actually see with their own eyes. I’m excited to lead a team of tenured professionals as we partner with new clients and ensure the post-sales journey fosters strong commercial results for them.
