SmartSoft has formally become a Gold Supplier Member of the African iGaming Alliance (AiA), marking a significant partnership aimed at advancing the development of the African gambling landscape.
The announcement made on Tuesday indicates that this collaboration is dedicated to fostering sustainable, responsible, and commercially viable regulated gambling markets throughout the continent.
SmartSoft has already established a strong and growing presence in Africa, including a role as co-host for the iGB L!VE Africa Summit this past July.
As a member of AiA, SmartSoft will engage in various events, which include regulatory discussions, strategic roundtables, and research initiatives, working alongside other industry players.
Guram Gotsadze, CEO of SmartSoft, explained that the choice to join AiA underscores the company’s intensified focus on Africa and its dedication to developing regulated and sustainable gaming environments. "Africa is an important and growing part of SmartSoft's international strategy, and joining the African iGaming Alliance represents an important step in strengthening our long-term commitment to the continent," he stated.
Peter Kesitilwe, CEO of AiA, welcomed SmartSoft’s entry, highlighting the company’s existing presence in African markets. He expressed enthusiasm for collaborating on various issues, including B2B licensing, market access, responsible gaming, channelisation, and sustainable regulation.
The AiA noted that this partnership exemplifies its goal of engaging industry stakeholders in constructive dialogues as Africa’s gambling market evolves. Kesitilwe emphasized the importance of creating a productive environment for regulators, operators, and suppliers to address industry opportunities and challenges.
The theme of collaboration was also central to the recent Africa Safer Gambling Week, hosted by AiA. Kesitilwe remarked on the event's focus on fostering ongoing cooperation, transforming discussions about safer gambling into actionable outcomes.
"The initiative demonstrates that cooperation does not have to remain at the level of conference and policy discussion. It must translate into practical action, educating players, engaging communities, protecting young people, and highlighting the dangers of illegal and unlicensed gambling," he said.
