In 2025, members of the European Gaming and Betting Association (EGBA) represented nearly 30% of the online gross gaming revenue (GGR) in Europe, as detailed in the association's 2026 Annual Activity Report. This report provides an analysis of regulatory changes and market data reflected by its members throughout the year.
The EGBA's current members include well-known names such as Bet365, Entain, Betsson Group, Evoke, FDJ United, Flutter, LeoVegas, Super Technologies, and Tipico. Collectively, these operators held 401 online licenses across 22 jurisdictions, a significant increase of 25% from the previous year's tally of 321 licenses.
The aggregated figures from EGBA members displayed considerable growth in 2025. The total combined online GGR reached €18 billion ($20.6 billion), marking a 34% increase from 2024, while stakes placed climbed to €275.3 billion, a rise of 28% year-over-year.
Casino games led the way in terms of GGR, contributing 48%, followed closely by sports betting at 46%. Poker and other forms of gaming, including bingo, virtual betting, esports, and event betting, accounted for 3%. Pre-match betting dominated the sports GGR, holding a 63% share, with in-play betting making up the remaining 37%.
Customer winnings surged as well, with a 27% rise from the previous year, totaling €257.3 billion.
In a concerning trend for players, the return to player (RTP) rate has experienced a consecutive decline since 2021, dropping to 93.4% in 2025 from 93.7% in 2024. This reduced RTP has resulted in a slight uptick in operating margins for operators, moving to 6.6% from 6.3% the year before. Operators have lowered RTP as a strategy to offset increasing costs related to gambling taxes and other regulations that influence their profit margins. Critics argue that this approach may ultimately reduce the long-term value derived from players.
The number of active customer accounts saw a 13% increase in 2025, reaching 43.8 million. This figure represents a 47% growth from 29.8 million accounts in 2021. The report attributes this rise to both the expansion of the EGBA's membership and organic growth within existing members.
In terms of the performance breakdown, iGaming and betting were nearly equal, with online casino operations slightly ahead at 48% of the total GGR compared to betting's 46%. Each of poker and “other” categories accounted for 3%.
Sports betting achieved the highest growth in GGR, with an impressive increase of 49% to €8.2 billion, while the casino segment grew by 23%, reaching €8.6 billion.
The report also highlighted the EGBA's commitment to sustainability initiatives throughout the year. In October 2025, the association collaborated with the European Advertising Standards Alliance (EASA) to launch the Responsible Influencer Marketing Pledge, aimed at enforcing stricter guidelines on age-gating, clear disclosure of paid partnerships, and content limitations appealing to minors, underlined by independent monitoring.
The fifth annual European Safer Gambling Week, held from November 17-23, 2025, saw a noticeable increase in participation, engaging 221 partners across 24 countries, a 14% rise compared to 2024. For the first time, safer gambling messages were introduced during live televised football matches in Bulgaria, Germany, Greece, and Italy. Additionally, the EGBA launched a dedicated resource website, safergambling.eu, providing essential helpline information and self-exclusion tools tailored to various countries.
