ENJOY has made a significant leap in Italy's regulated iGaming market by launching several popular slot titles on Lottomatica.it and GoldBet, which are among the most frequented online platforms operated by Lottomatica Group.
This launch, facilitated through Microgame, provides immediate access to ENJOY’s well-performing games including 3 Mariachis: Hold and Win, Fire Express: Hold and Win, and Hotfire Coins XXL. By debuting across both Lottomatica.it’s established casino audience and GoldBet’s sizeable gaming community, ENJOY amplifies its reach within one of Europe's most fiercely competitive gaming spaces, catering to two unique player demographics.
This partnership aligns with ENJOY’s strategy to expand in regulated markets, which began with its entry into Italy earlier in 2026. The focus remains on delivering data-driven content through partnerships with leading operators.
Christos Zoulianitis, Chief Commercial Officer at ENJOY Gaming, expressed enthusiasm about the collaboration, stating, "Partnering with two great brands marks an important milestone for ENJOY as we deepen our presence in one of Europe’s most mature regions following our recent entry. This is a key market, and the development enables us to bring our popular content to a broader player audience through two of the country’s most recognised casino brands. We look forward to building on this partnership as our presence in Italy grows."
