Playson, a notable digital entertainment supplier, has made a significant move in the South African market by partnering with Hollywoodbets, a major operator in the region. This collaboration aims to provide players with access to a selection of Playson’s best-performing titles within the regulated market.
Through this partnership, Hollywoodbets plans to integrate several of Playson’s popular Hold and Win games via Light & Wonder’s aggregation platform, thereby enhancing its already diverse live games offerings. The initial games included in this launch are Coin Strike: Hold and Win, Thunder Coins: Hold and Win, Thunder Coins XXL: Hold and Win, Diamonds Power: Hold and Win, Energy Coins: Hold and Win, and 3 Carts of Gold: Hold and Win. Additional titles will be rolled out as the partnership progresses.
Hollywoodbets, one of South Africa’s leading betting and gaming brands, is recognized for offering premium entertainment across various gaming verticals, making it a fitting partner for Playson as the company seeks to broaden its presence in regulated markets.
This partnership underscores Playson’s strategic focus on growth within Africa, where it has been actively signing significant deals this year. For Hollywoodbets, this agreement provides an opportunity to expand its live games portfolio with well-regarded titles that have proven popular with players globally.
Blanka Homor, Sales Director at Playson, remarked on the partnership, stating, "Partnering with Hollywoodbets represents another important milestone in our African growth strategy. As one of South Africa's household names, Hollywoodbets offers an outstanding platform through which we can introduce our high-performing portfolio to an even wider audience. We are confident our games will resonate strongly with players, and we look forward to building a successful long-term partnership together."
Wayde Dorkin, Head of Product at Hollywoodbets, expressed his enthusiasm as well, stating, "Playson’s portfolio has earned an excellent reputation for delivering engaging gameplay and consistent results across regulated markets, making it a valuable addition to our product offering. We are always looking to enhance the entertainment experience available to our players, and we are delighted to welcome a selection of Playson’s top-performing titles to the Hollywoodbets platform."
