The recent week saw significant developments in domestic soccer, lottery jackpots, and sports events, leading to noteworthy trends in the iGaming market. Kansas emerged as the frontrunner among U.S. states with a remarkable growth rate of +78.5%. This spike can be attributed primarily to a range of local sporting and lottery events, culminating in a series of triumphs for the Kansas City Royals, who ended a nine-game winning streak on August 26 but quickly bounced back with a decisive 13–2 victory over the Toronto Blue Jays. Additionally, a Kansas ticket won $50,000 in Powerball on August 24, which likely increased local interest in both sports and lottery activities.
Cyprus claimed the second spot with a growth of +48.7%, thanks to simultaneous gambling events. The Joker lottery draw 3111 on August 27 saw no first-tier winners, pushing the jackpot up to €5.54 million ahead of the next draw on August 30. Furthermore, the new season of the Cyprus League by Stoiximan kicked off on August 28, featuring six matches during the opening weekend, including three significant derbies.
Other countries that showed notable gains included North Macedonia (+30.7%), where the start of the football season was a key factor; Colombia (+26.4%), where the Liga BetPlay resumed after a brief hiatus due to an earthquake; and Tanzania (+26%), which witnessed significant soccer matches, including Young Africans' victories over JKT Tanzania and Pamba Jiji.
On the other hand, Turkey faced the most significant decline with a drop of –34.8%. Despite a full schedule of Süper Lig matches, Galatasaray lost to Göztepe, and Başakşehir’s match ended in a draw, failing to attract enough interest. Quebec also experienced a setback of –23.6% following the resetting of the C$55 million Lotto Max jackpot. Russia continued its downward trajectory with a –22.5% decline, despite the presence of major matches in the Premier League. Alberta's performance dipped by –17.8%, even as private online operators gained traction, while Switzerland slipped by –14.9% after a prior surge in interest.
Looking at Cyprus, the coinciding of the Joker lottery and the new Cyprus League season contributed to its notable increase of +48.7%. With no top prize winners in the last draw, anticipation grew around the upcoming €5.54 million jackpot in the next draw. The initial matches of the Cyprus League kept betting activity high, but it remains to be seen if this momentum will continue through September’s events.
