During a recent interview at iGB L!VE 2026, Harrison Barrett, the Vice President of Business Development at Soft2Bet, shared insights into the progression of the company’s MEGA platform. Originally conceived as a simple gamification layer, MEGA has transformed into a more intricate system that Barrett describes as “much more compelling than simply leaderboards, missions, and point-based rewards.” He emphasized that MEGA serves primarily as a retention tool, assisting partners in reducing reliance on heavy bonuses and associated costs.
Barrett highlighted the platform’s role in boosting player engagement in North America through initiatives themed around ice hockey and the UFC. A notable success came with the introduction of MEGA Shoot—a player-versus-player simulation that mimics a penalty shootout, launched in conjunction with the World Cup—which has resulted in a remarkable 45% increase in lifetime value.
He pointed out that MEGA helps players feel more connected to the software ecosystem and the various brands within Soft2Bet's portfolio. For further details, audiences can watch the complete video interview with Barrett.
