RubyPlay has announced the expansion of its partnership with bet365 into Brazil, enhancing its foothold in the country's regulated iGaming market. This development allows bet365's Brazilian players to access a selection of popular titles from RubyPlay, including Brilliant Gems, Gummy Giga Match®, and Go High® Panda, as well as offerings from Koala Games, such as Voltage Blitz® Rapid and Voltage Blitz® Vortex.
This partnership highlights RubyPlay’s studio-based model, which provides operators with a wide-ranging content portfolio through a single integration, thereby facilitating access to various in-house studios. The move also builds on the existing successful collaboration between RubyPlay and bet365 in Spain’s regulatory environment.
Brazil is positioned as a critical market for RubyPlay, which is focusing on expanding its presence by aligning with leading operators and curating a game portfolio tailored to local player preferences. Dima Reiderman, Chief Commercial Officer at RubyPlay, expressed that this extension into Brazil signifies a pivotal moment in their growth within Latin America and underscores the strength of their partnership with bet365, a recognized leader in Brazil’s regulated market. Reiderman emphasized RubyPlay’s uniqueness in providing operators with more than just a standard content catalog through a studio-based ecosystem that delivers a diverse array of market-specific content from various creative entities.
A spokesperson from bet365 noted that this partnership extension enhances their existing relationship and broadens the availability of RubyPlay’s studio-based content in Brazil. The combination of established player favorites and innovative creations from studios like Koala Games enables bet365 to continuously refine its casino offerings for Brazilian players while maintaining a steady flow of new content in a competitive market.
