RubyPlay has made its entrance into the Swiss iGaming market through a partnership with mycasino, a prominent online casino operated by Grand Casino Luzern. This collaboration will see mycasino integrate several of RubyPlay’s popular games, such as Diamond Explosion® 7s SE, Book of Riches Deluxe Chapter 2, Immortal Ways® Cleopatra, Go High® Panda, and Elephant Stampede SE. There are plans to include titles from Koala Games in future phases of their partnership.
Since its inception in 2019, mycasino has gained a solid reputation among Swiss players, known for its premium gaming options and commitment to innovation. This makes it an ideal partner for RubyPlay and its affiliated studios.
Dima Reiderman, the Chief Commercial Officer at RubyPlay, emphasized the significance of entering the Swiss market as a critical milestone for the company. He noted that expanding in Europe's well-regulated markets is vital, where the focus on quality, compliance, and long-term partnerships plays an essential role in success. Reiderman expressed RubyPlay’s ambition to become a trusted ally for operators in Switzerland, fostering sustainable growth through an extensive array of games and innovative engagement tools.
Wolfgang Bliem, the CEO of Grand Casino Luzern, highlighted the importance of partnering with someone who could enhance their content offerings while allowing for growth. He stated that RubyPlay's exciting initial game selection and the extensive variety from its studio ecosystem were the right fit for mycasino. Bliem expressed enthusiasm about introducing these new titles to players and further developing the partnership in the future.
