LCKY Group has entered into an agreement to acquire RoyalCasino, an online casino operator that operates solely in Denmark’s regulated market. This acquisition, announced on Thursday, is anticipated to enhance LCKY’s scale and profitability substantially, projecting an increase of 18–20% in group revenue and 29–31% in EBITDA on a pro-forma basis.
Richard Brown, CEO of LCKY Group, stated, "This is a highly strategic and financially compelling acquisition for LCKY Group. RoyalCasino brings both strong market presence and high-quality earnings in Denmark, a market that aligns closely with our focus on regulated, sustainable growth."
In August, Denmark's gambling revenue reached DKK714 million, marking a 25.1% year-on-year increase. Brown emphasized the benefits of the acquisition, noting that it enhances LCKY’s scale, strengthens its competitive position, and opens avenues for synergy and long-term value creation. He expressed eagerness to collaborate with the RoyalCasino team to capitalize on these opportunities.
RoyalCasino will join the roster of brands under LCKY Group, which includes LuckyCasino, HappyCasino, FlaxCasino, Vera&John, and OneCasino.
The acquisition positions LCKY more firmly in Denmark, an established market known for its strict regulatory oversight and a consolidated operator base. It also increases the portion of LCKY's revenue from regulated markets.
Per Petersen, the CEO of RoyalCasino, remarked, "Our industry is characterised by high levels of innovation and competition, and here we see the combination of RoyalCasino's local expertise and LCKY’s international scale and iGaming pedigree as an excellent recipe for shared success. We look forward to introducing LCKY to our Danish customer base."
The deal is contingent upon customary regulatory approvals, with completion expected in the latter half of 2026. Partis provided financial advisory services to RoyalCasino during the transaction. Specifics regarding the purchase price and financing were not disclosed at the announcement. Additionally, Denmark has recently implemented new regulations under Spilpakken 1, which include a whistle-to-whistle ban on betting advertisements during live sports, stricter controls on outdoor promotions, and limitations on free-to-play bonuses.
