Stake has officially launched its platform in Mexico, marking a significant step in its Latin American expansion ahead of the upcoming World Cup. The operator announced the launch on Monday, going live with its Stake.mx domain in what it describes as one of the region's fastest-growing regulated markets.
In Mexico, Stake will operate under the licence agreement held by Uno Capali, an intermediary regulated by SEGOB, the nation's gambling authority. Stake has previously entered other Latin American markets, going live in Colombia in 2023 and Peru in the following year, and it also holds a licence in Brazil.
The company's announcement emphasized key attractions for entering Mexico, including the country's robust sports betting culture, high mobile usage, and increasing digital adoption. Stake Director Jarrod Febbraio remarked that Mexico is a natural choice for expanding their Latin American presence, noting its strong growth potential and deep cultural ties to sports.
"Mexico is an important and exciting market for us – one that combines strong underlying growth with a deep cultural connection to sport, which aligns perfectly with what Stake is built for," Febbraio stated. He added that the company has built significant momentum in Latin America, emphasizing that Mexico represents a logical next step due to its scale and potential.
The launch was strategically timed to coincide with Mexico's role as a co-host for the 2026 World Cup, alongside the United States and Canada. Febbraio highlighted that this launch allows Stake to establish a strong presence before one of the world’s largest sporting events, aiming to provide an exceptional experience for players in Mexico.
As Stake joins the licensed gambling market in Mexico, it does so amid significant developments. Gambling remains mainly governed by laws from 1947, and although reforms had been anticipated this year, an updated regulatory framework seems unlikely before the World Cup kicks off next month. Additionally, the introduction of a new 50% tax rate, effective from the beginning of 2026, adds further complexity. H2 Gambling Capital Managing Director Ed Birkin recently stated that the outdated regulations are hindering investments in the market, despite Mexico's population of 130 million and its rich sports culture.
