The traditional approach to player acquisition, characterized by large bonuses, aggressive CPA agreements, and high affiliate turnover, is undergoing significant changes as regulatory landscapes evolve. With the introduction of wagering caps, bonus bans, and increased advertising restrictions, the levers that operators have relied on for years are being stripped away. In response, iGB is organizing a live webinar to gather industry experts from legal, SEO, and operations fields to discuss potential alternatives to these strategies.
The event will be hosted by James Swann-Phillips and feature an expert panel that includes:
– Giulio Coraggio, partner at DLA Piper
– Mark Hald, SEO/ASO lead at MrQ
– Elen Barber, managing director of Online at SkyCity Entertainment Group
During the webinar, the panel will explore the implications of recent regulatory changes on player acquisition, examining what strategies can effectively replace bonuses that regulators are phasing out. They will investigate whether a global landing page and SEO strategies can withstand local compliance restrictions and how licensed operators can compete for organic visibility against unlicensed rivals who do not face the same regulatory constraints.
Giulio Coraggio will provide legal insights, analyzing the regulatory frameworks behind the UK’s tenfold wagering cap, Brazil’s outright ban on bonuses, and Germany’s restrictions on promotions. He will also highlight where creative compliance strategies may risk crossing ethical boundaries into rule circumvention.
Mark Hald will shift the discussion toward search and content strategy, addressing how operators can fill the void left by bonuses and how their visibility can be enhanced in a market where offshore operators face fewer regulations.
Elen Barber will draw from her extensive experience across more than 20 regulated markets to provide a strategic view on adaptive competition and market changes in light of tightening regulations. Her insights will include how a significant portion of acquisition budgets is now being reallocated toward long-term brand development.
Additionally, the conversation will touch on the future of AI-driven search and the role of large language models (LLMs) in how players discover operators.
Event details include a scheduled date of Wednesday, 26 August 2026, starting at 2 PM (BST), with a runtime of approximately 45 to 50 minutes.
