Altenar, a leading sportsbook provider, is facilitating Wildz Group's entry into Finland's newly regulated online gambling market. Wildz Group, an iGaming operator based in Malta, has made headlines as the first company to announce the acquisition of an online gambling license in Finland. This license will allow them to operate in the country’s regulated market set to launch next year.
Since 2024, Altenar has partnered with Wildz Group, aiding the company's shift from a casino-centric model to include diverse offerings across various markets. This latest move into Finland showcases the partnership's effectiveness, with Altenar's regional expertise, Nordic trading specialists, and tailored content playing key roles in the growth strategy.
Sam Brown, CEO of Wildz Group, remarked, “Altenar has been central to the success of our global sports betting offering, and we anticipate a superb response in Finland once the market opens in July 2027. With the flexibility of the Altenar toolkit, we will be able to build an industry-leading sports betting experience for Finnish players.”
Dinos Stranomitis, COO of Altenar, noted that Finland’s transition to a competitive online gambling market signifies a crucial advancement for the industry. He emphasized the need for the right technology, flexibility, and understanding of local regulations when entering a new regulated market. Stranomitis stated, “We are pleased to power Wildz Group’s entry into Finland and support its ambitions with sportsbook technology designed to adapt to different market conditions and business objectives.”
Finland is among the latest European nations to shift from a state monopoly to a licensing framework for online gambling. The application process for licenses commenced on March 1, 2026, drawing considerable interest from various operators ahead of the anticipated market launch.
For Altenar, this partnership highlights its commitment to delivering sportsbook technology that allows operators to enter regulated markets while being flexible enough to meet local demands and long-term objectives.
