PartnerMatrix, a division of the EveryMatrix Group, has formed an exclusive partnership with Broadway Platform, which operates as a Player Account Management (PAM) platform developed by SPRIBE. This collaboration aims to broaden the reach of PartnerMatrix's Agent System throughout Broadway's international network.
Broadway Platform will present the PartnerMatrix Agent System to its clientele as a means to effectively manage and augment offline traffic operations alongside digital affiliate activities. The PartnerMatrix Agent System offers operators comprehensive oversight and control over agent performance, commission structures, and player activity in a unified environment. Integrated within the complete PartnerMatrix ecosystem, this system enhances the management of both online and offline traffic across various markets.
The partnership is a response to the increasing demand for operational strategies that merge affiliate performance with agent-led acquisition techniques, especially in regions where offline traffic continues to be a significant growth avenue.
For operators and partners within the Broadway Platform network, this collaboration introduces sophisticated agent management tools that enhance their existing affiliate strategies. This is crucial in high-growth areas where agent-driven acquisition remains pivotal for attracting and retaining players.
Vahe Khalatyan, Head of PartnerMatrix, remarked, "We are pleased to launch this collaboration with Broadway and expand the reach of our Agent System to a wider network of operators. Operators increasingly need stronger control across both online and offline acquisition channels, and this collaboration helps bring that capability to more partners globally."
Giorgi Samkharadze, Director at Broadway Platform, added, "We’re constantly looking for ways to help our partners grow more efficiently across diverse markets. The PartnerMatrix Agent System offers operators a powerful framework for managing both affiliate and agent-driven acquisition within a single ecosystem. As our global footprint continues to expand, particularly across emerging markets where offline traffic remains highly influential, we see significant value in providing our partners with access to scalable solutions that support sustainable growth."
