High-load businesses rely heavily on external systems for their operations. Payment transactions, for instance, involve various stakeholders such as card issuers, crypto processors, KYC service providers, and fluctuating exchange rates. Each provider has its own API and processing logic, creating a complex web of interactions. A message reaches users only if the messaging provider operates smoothly and is not blocked in specific regions. Anti-fraud systems work to filter out malicious actors, but aggressive automated blocks can negatively affect conversion rates. In regulated markets, communication with government authorities must also be considered. Any failure in these interconnected systems can have immediate repercussions on revenue and brand reputation.
RedCore is a business group dedicated to developing innovative solutions for digital markets. With over a decade of experience in the high-load and heavily regulated sectors of the digital economy, RedCore has crafted its own technological solutions when existing market options fell short in terms of speed, stability, and security. Many of these solutions are now manifesting as independent RedCore brands available to the wider market.
Each brand is tailored to address specific aspects of high-load business operations, including payments, fraud prevention, message delivery, traffic management, and marketing strategies, thus providing comprehensive coverage of business needs with unique proprietary products.
In the realm of FinTech, RedCore’s payment solutions integrate multiple external providers into a cohesive system. This infrastructure is characterized by three key engines: the Card Engine, which connects to any card issuer through a unified interface; the Crypto Engine, designed for handling crypto transactions, risk scoring, and exchanges; and the Balance Engine, which maintains internal account balances and transaction controls. Connecting new providers requires only one integration layer, seamlessly maintaining business logic. According to RedCore, if one provider fails, the system redistributes traffic without losing funds or time, aided by real-time monitoring from the Site Reliability Engineering (SRE) team.
For anti-fraud measures in high-speed environments like iGaming and finance, RedCore developed Frogo, a platform emphasizing proactive user behavior assessment. Unlike traditional systems that may block users indiscriminately, Frogo assumes users are innocent and analyzes their behaviors at every interaction stage. Utilizing flexible scoring triggers, Frogo adapts to emerging threats while minimizing false positives. It incorporates a Device Fingerprint system to identify users and a Scoring Engine to analyze events based on user behavior. The Graph-Based Forensics module allows identification of fraudulent patterns quickly. This proactive stance in fraud prevention helps businesses safeguard their bottom line, according to Frogo CEO Volodymyr Todurov, who emphasizes that effective anti-fraud measures should protect revenue rather than impede legitimate users.
To enhance customer communication, RedCore introduced CommsHub, which aggregates messaging through various providers, ensuring stable delivery even during outages. CommsHub allows companies in high-load sectors, including FinTech and iGaming, to manage messages across a network of validated senders. CPO Viktoriia Yefimenko explains that the platform automatically reroutes messages if disruptions occur, and all communications are controlled from a single interface. This system simplifies contractor interactions and optimizes routing costs.
In advertising and traffic assessment, RedCore’s PIN-UP Partners employs a predictive model to evaluate potential campaigns before increasing budgets. This model helps partners decide whether to continue testing or to scale operations based on accumulated data analysis. As advertising platforms evolve to automate audience optimization, PIN-UP Partners is equipped with dynamic postbacks that seamlessly return user events back to advertising systems, which is essential for ensuring campaign effectiveness amidst changing algorithms on platforms like Facebook.
Addressing issues related to user conversion and brand protection, RedCore’s mr.Booster agency offers comprehensive marketing solutions across iGaming and FinTech. The agency includes a programmatic DSP platform called Retarg, which focuses on retargeting and audience re-engagement, and BrandDuck, which monitors brand presence in search results to prevent traffic interception by competitors. This holistic approach enables brands to capitalize on every marketing channel efficiently, ensuring that they do not need multiple contractors for distinct aspects of their marketing strategy.
Ultimately, the technologies that RedCore created for its own operational needs are now pivotal in various sectors of the digital economy, including financial services, marketing technologies, e-commerce, and communications. By offering distinct technologies and expertise across its brands, RedCore aims to support partners in expanding into new markets successfully.
