High-load businesses rely on multiple external systems for nearly all operations. When a payment is made, it travels through various card issuers, cryptocurrency processors, KYC services, and fluctuating exchange rates, each governed by its own API and processing logic.
User messaging is contingent upon the stability of the messaging provider and an unobstructed route in the recipient's region. Furthermore, robust anti-fraud systems must filter out fraudulent activity while ensuring that legitimate transactions are not adversely affected, which can lower conversion rates. In regulated markets, communications with government entities add another layer of complexity. A failure in any part of this interconnected web can have immediate repercussions on a business's revenues and reputation.
RedCore, a business group known for developing innovative solutions for the digital market, has accumulated over a decade of experience in one of the most demanding and highly regulated sectors of the digital economy. When existing market solutions proved insufficient in terms of speed, security, and reliability, RedCore created its own technological frameworks. Many of these are now branded as independent products available to the market, turning internal solutions into external ones.
Each brand under RedCore focuses on a distinct area of high-load business, such as payments, anti-fraud, messaging, traffic management, and marketing. Together, they provide comprehensive support for various business needs while offering unique solutions.
In the realm of FinTech, payments cannot be isolated; every transaction is supported by numerous external providers including card issuers and KYC services. RedCore's payment solutions feature three core engines: the Card Engine streamlines work with any card issuer via a single interface; the Crypto Engine manages cryptocurrency transactions alongside risk assessments and conversions; and the Balance Engine monitors internal balances and transactions.
These engines are structured so that adding new providers necessitates only a single integration point, maintaining the existing business logic. RedCore asserts that if one provider fails, the system reallocates traffic to prevent any financial or temporal losses. Their SRE team actively monitors all external connections, preemptively addressing issues before they impact the client, while every transaction is assessed for risk in real-time.
In the contexts of iGaming, e-commerce, payments, and trading, anti-fraud systems face challenges given the rapid pace of transactions. Strict automated blocks deter fraudulent activity but can also impede legitimate user engagement. RedCore's Frogo platform employs a user-friendly model that presumes innocence, evaluating user behavior throughout their interaction with services.
Frogo uses flexible scoring triggers to adapt swiftly to emerging threats without raising the rate of false positives. The system employs Device Fingerprint technology, which identifies users based on data from their devices, and its Scoring Engine analyzes events according to established risk policies. Businesses can tailor these rules to align with their operational logic and the specific markets in which they function. The platform also enables the detection of fraud schemes and multi-accounting effectively using its Graph-Based Forensics module, thus providing actionable insights across various departments such as risk management and marketing.
"True anti-fraud is about protecting your bottom line," states Volodymyr Todurov, CEO of Frogo. "We built Frogo as a revenue optimization system that captures complex risks instantly, enabling honest businesses to grow without fear."
Organizations reliant on a single messaging provider face significant risk; any disruptions can lead to missed OTP codes and hindered marketing efforts. To address this, RedCore has developed CommsHub, a platform that integrates bulk messaging and service notifications across multiple platforms, including SMS and online messengers.
CommsHub's traffic routes are automatically optimized across a network of verified senders. If one provider experiences issues, the system reroutes messages through alternative pathways, verifying numbers in real time to ensure uninterrupted communication. "Our goal is to make the complexity of communication infrastructure invisible to businesses," says CPO Viktoriia Yefimenko.
CommsHub allows companies to manage all customer communications from a singular interface, facilitating quick campaign launches and real-time insights into delivery statuses and costs. This platform streamlines contractor workflows, significantly enhancing profitability when entering new markets.
For traffic assessment prior to substantial budget increases, PIN-UP Partners utilizes its proprietary predictive model, which evaluates historical data to support informed decision-making about potential launches. This model aims to reduce arbitrary decisions and equip partners with data to guide their strategies.
As advertising platforms enhance audience optimization, efficient event reporting becomes crucial. PIN-UP Partners has rolled out dynamic postbacks to integrate directly into its affiliate system, facilitating automated feedback to advertising platforms like Facebook. This feature prepares partners for anticipated automation changes within Facebook, allowing for quicker testing of campaigns without the need for extensive technical adaptations.
Retargeting and the management of branded search results present further challenges. The mr.Booster agency, part of RedCore, addresses these through comprehensive marketing strategies for iGaming, FinTech, and Web3 sectors. Utilizing its DSP platform, Retarg, mr.Booster enables audience retention and engagement through a centralized dashboard that provides real-time budget tracking and statistics.
BrandDuck, another proprietary tool from mr.Booster, monitors search results for brands, identifying traffic interceptions by affiliates or competitors. This capability allows brands to safeguard their traffic and reduce losses. Initially available to exclusive partners, broader access is anticipated starting in the second quarter of 2027.
“A brand doesn’t need ten different contractors. It requires a dependable partner who comprehensively understands its business,” Pudov remarked.
The technologies initially devised by RedCore for internal use now serve critical functions across diverse sectors of the digital economy, enhancing operations in finance, marketing, e-commerce, and communications. Each segment within the RedCore business group supplies tailored expertise and technological solutions, aiding partners in their expansion efforts within new markets.
