High-load businesses rely heavily on a complex web of external systems. A typical payment transaction navigates through card issuers, cryptocurrency processes, KYC services, and fluctuating exchange rates, with each provider utilizing its specific API and processing logic. For messaging, successful delivery to users hinges on reliable performance from the messaging provider and unblocked routes within regions. Anti-fraud systems are crucial for filtering out malicious activities, but rigorous automated blocks can hinder conversion rates. In regulated markets, ongoing communication with government authorities is also a requirement. Any failure in this intricate chain can lead to immediate and detrimental impacts on revenue and company reputation.
RedCore is a business group that specializes in crafting and implementing innovative solutions tailored for digital markets. With over a decade of experience in the high-load, tightly-regulated sectors of the digital economy, RedCore found the available market solutions inadequate for its demands regarding speed, stability, and security. As a result, it created its own technologies.
Several of these technologies have evolved into independent RedCore brands now available commercially, reflecting the company's achievement of transforming tools originally designed to address internal needs into marketable products.
Each brand specializes in a distinct aspect of high-load business, including payments, anti-fraud measures, message delivery, traffic management, and marketing. Collectively, they offer comprehensive solutions to address various business needs.
In the realm of FinTech, RedCore has developed a multi-provider payment infrastructure. Recognizing that every transaction relies on multiple external providers, including card issuers and KYC services, the company integrated these into a cohesive operational system capable of functioning seamlessly under all conditions.
RedCore's FinTech solutions consist of three main engines. The Card Engine interfaces with any card issuer, the Crypto Engine is responsible for handling cryptocurrency transactions and risk assessments, while the Balance Engine monitors and manages internal balances and transactions. Each engine has been designed to connect new providers through a single integration layer without altering the underlying business logic. If a provider fails, RedCore’s system reallocates traffic to maintain service continuity without loss of funds or time. The Site Reliability Engineering (SRE) team oversees all external connections constantly, addressing issues proactively. All transactions undergo real-time risk scoring.
In sectors like iGaming and e-commerce, anti-fraud systems operate where transaction speeds are critical. Automated blocks serve as protection against fraudsters, but they can inadvertently affect genuine users. RedCore's Frogo is a fraud prevention and risk management platform that operates under the principle of user innocence.
Frogo continuously evaluates user behavior at all stages of service interaction using adaptable scoring triggers that adjust to emerging threats without increasing false positives. The system employs Device Fingerprint technology to identify users based on signals from various devices. The Scoring Engine processes events utilizing custom risk policies, which businesses can tailor according to their specific operations and regulatory environments. Its Graph-Based Forensics module illustrates relationships between entities, facilitating the identification of multi-accounting, CPA abuse, and fraud clusters with ease. This data aids risk management and marketing teams in making informed decisions.
According to Volodymyr Todurov, CEO of Frogo, "True anti-fraud is about protecting your bottom line." He explains that the platform is designed as a revenue optimization tool that swiftly identifies complex risks, enabling businesses to grow confidently.
Communication reliability is vital; companies relying on a single messaging provider face risks, such as outages that can disrupt essential operations. RedCore developed CommsHub to combine SMS, messaging platforms, and flash calls into one system that leverages multiple providers. CommsHub allocates traffic automatically across a verified network, ensuring consistent message delivery even when one provider struggles, while also optimizing operational costs.
Viktoriia Yefimenko, CommsHub’s Chief Product Officer, indicates that all communication channels are merged under one contract and controlled via a single interface, simplifying the process. The platform enables immediate campaign launches, with full API integration possible within ten days. Clients can monitor delivery statuses and costs in real time and benefit from dedicated management support during setup and testing phases.
PIN-UP Partners, an affiliate program and direct advertiser within RedCore, employs a predictive model to assess whether to scale traffic budgets based on the potential of each launch. This model enables partners to make data-driven decisions instead of relying on guesswork.
Dynamic postbacks integrate directly with the affiliate platform to address modifications in advertising ecosystems, particularly with anticipated changes at Facebook, where automated audience optimization will play a more significant role. According to RedCore, this approach allows for prompt testing of campaigns and informed decisions without requiring separate technical developments.
mr.Booster, a marketing agency for iGaming and FinTech within RedCore, tackles the challenge of lost conversions and brand protection from traffic interception. The agency's Retarg platform facilitates audience retention through programmatic advertising and performance campaigns. It allows for the launch of targeted campaigns while also tracking statistics and budgets in real-time.
Additionally, BrandDuck, another product from mr.Booster, monitors brand presence in search result rankings, helping quickly detect when affiliates or competitors intercept traffic from branded queries. Although currently exclusive to select partners, plans are in place to open access broader starting in mid-2027.
RedCore’s suite of technologies, initially created to fulfill its own requirements, now serves critical functions across diverse sectors of the digital economy, including financial technology, e-commerce, communications, and regulatory compliance. Each brand within the group offers unique technologies and expertise to partners, fostering mutual growth in emerging markets.
