High-load businesses rely significantly on a network of external systems for their operations. A single payment transaction involves multiple components such as card issuers, cryptocurrency processing, and KYC services, each with its own APIs and processing logic. Users receive their messages only if the messaging provider remains operational and if access isn’t restricted regionally. Anti-fraud systems must effectively filter out malicious behavior, yet strict automated blocks can inadvertently hinder legitimate transactions. In regulated markets, communication with governing bodies adds another layer of complexity. A failure in any of these interconnected links can swiftly impact a business’s revenue and reputation.
RedCore is a business group that specializes in crafting and deploying innovative solutions tailored for digital markets. Drawing from over a decade of expertise in a highly regulated and high-load business sector, RedCore has developed its own technologies when existing market solutions fell short of its standards for speed, stability, and security.
Today, several of these proprietary technologies are evolving into independent RedCore brands, now available on the market. Each brand addresses a specific high-load business need, including payments, anti-fraud measures, message delivery, traffic management, and marketing. Collectively, they offer comprehensive coverage of business requirements and proprietary solutions.
RedCore’s FinTech solutions are built around three main engines. The Card Engine connects with any card issuer through a single interface. The Crypto Engine facilitates cryptocurrency transactions, risk assessments, and currency exchanges, while the Balance Engine manages and tracks internal balances and transactions. Each engine is designed to require only one integration layer for adding new providers, allowing the main business logic to remain unchanged. If one provider fails, systems are resilient and traffic redistributes seamlessly without loss of funds or time. RedCore actively monitors all external connections in real time to address issues before they affect clients, with each transaction undergoing real-time risk assessments.
Within the fast-paced environments of iGaming, e-commerce, and trading, anti-fraud systems operate under immense transaction speeds. Frogo, a specialized fraud prevention and risk management platform from RedCore, operates on the premise of user innocence. It evaluates user behavior in real-time during their service interactions, employing flexible scoring triggers that can adjust to new attack strategies without increasing false positive rates.
Frogo uses Device Fingerprint technology to identify users by collecting signals from both desktop and mobile devices. Its Scoring Engine processes events according to established risk policies, allowing businesses to customize rules based on their operational logic and geographic areas. The Graph-Based Forensics module enables quick identification of multi-accounting and fraud schemes by showcasing relationships between entities. The behavioral data generated by Frogo can be accessed by risk management, product, marketing, and retention teams, transforming the approach to fraud prevention from reactive to proactive.
Volodymyr Todurov, CEO of Frogo, emphasizes that effective anti-fraud strategies focus on protecting a company’s profitability rather than merely blocking users. He stated, "We built Frogo as a revenue optimisation system that catches complex risks instantly, letting honest businesses scale with complete confidence."
Another product from RedCore, CommsHub, addresses the communication needs of high-load businesses reliant on messaging providers’ stability. An outage or restrictions can jeopardize essential functions such as sending OTP codes and executing marketing campaigns. CommsHub integrates SMS, messaging applications, and flash calls into a unified system, ensuring reliable messaging across multiple providers. As stated by CommsHub CPO Viktoriia Yefimenko, the platform automatically routes traffic to maintain stable message delivery and optimize costs.
All communication channels can be managed easily through a single interface under one contract. Businesses can launch campaigns instantly via the web interface, with full API integration feasible within ten days. Real-time delivery statuses and costs are displayed on the dashboard. Each client has a dedicated manager to assist with connections, route tests, and scaling operations.
For assessing traffic potentials before increasing budgets, PIN-UP Partners, a global affiliate program within RedCore, employs a predictive model that analyzes historical data to gauge launch potential. This model aids partners in making informed decisions regarding scaling their campaigns.
With the evolving landscape of advertising platforms focusing on automation, PIN-UP Partners is developing dynamic postbacks that integrate directly into its affiliate platform, preparing partners in advance for anticipated changes on platforms like Facebook. This feature will enable automatic signaling of user interactions back to ad systems, enhancing optimization without requiring partners to develop this infrastructure independently.
Furthermore, mr.Booster, a full-cycle marketing agency within RedCore, tackles challenges faced by acquired users who fail to convert. Their proprietary Retarg platform utilizes a single dashboard for audience retention and re-engagement through retargeting campaigns. Additionally, the BrandDuck tool tracks a brand’s visibility in search results, alerting businesses when competitors intercept traffic, thus safeguarding their market presence.
According to company spokesperson Andrii Pudov, businesses do not require numerous contractors managing distinct aspects of their operations. Rather, they benefit more from a consolidated partnership capable of covering the entire marketing spectrum.
The technologies originally developed by RedCore for its usage now extend across key sectors of the digital economy, encompassing financial, marketing technologies, e-commerce, communication systems, and regulatory solutions. Each brand under RedCore aims to provide its partners with specialized technologies and knowledge, fostering mutual growth in new markets.
