Tabcorp has faced a significant penalty of over AU$2.7 million (approximately US$1.8 million) imposed by the Australian Communications and Media Authority (ACMA) for breaching telemarketing and spam laws over a span of 16 months. The ACMA's investigation revealed that from February 2024 to June 2025, Tabcorp made 351 telemarketing calls to individuals listed on the Do-Not-Call Register without obtaining their consent. Moreover, the company made 82 calls during legally restricted hours and failed to adequately identify itself or its purpose in nearly 4,000 calls made.
Additionally, the ACMA examined a self-reported incident where Tabcorp sent over 217,000 marketing emails and SMS messages within a 16-day period to clients who had opted out of such communications.
The regulator highlighted the gravity of these violations, underlining the potential risks gambling advertising poses to individuals. In response to the enforcement action, Tabcorp has entered into a court-binding agreement, committing to an independent audit of its telemarketing practices and to enhance its compliance with regulations. This fine follows a previous penalty exceeding AU$4 million from earlier this year for sending SMS and WhatsApp messages that contravened Australia's gambling self-exclusion rules.
