Esportes Gaming Brasil (EGB) has achieved a significant milestone as all three of its brands—Esportes da Sorte, Onabet, and Lottu—have been shortlisted for the Reclame Aqui Awards 2026. This prestigious recognition is one of Brazil's top awards aimed at highlighting excellence in corporate reputation and customer relations.
This year marks the first occasion that all three brands have received nominations at the same time, underscoring EGB’s commitment to improving customer service, enhancing user experience, and fostering long-term trust with consumers. Esportes da Sorte is nominated in the Ultra Sports Betting Operators (Mega Operations) category, while Onabet and Lottu are competing in the Sports Betting Operators (Mega Operations) category.
The nominations reflect EGB's ongoing efforts to strengthen its customer relationship operations through substantial investments in customer service processes, technology, employee training, and continuous enhancements of the user journey across all brands.
Maria Neves, the Director of Customer Experience, Customer Support and Reputation Channels at Esportes Gaming Brasil, expressed her pride in the nominations: "Receiving nominations for all three Group brands at the Reclame Aqui Awards for the first time is incredibly meaningful recognition of the work we carry out every day. More than simply an achievement, it reflects our consistent strategy of putting the customer at the centre of every decision by investing in technology, operational efficiency and personalised customer service to build long-term relationships based on trust."
The company has heavily invested in technology and user experience through initiatives aimed at modernising customer service channels, continuously monitoring client satisfaction, and further developing customer support teams. In previous years, Esportes da Sorte and Onabet had garnered simultaneous nominations, and through its effective strategy, EGB has successfully reduced its average human customer support response time from 30 minutes to just two minutes.
The Reclame Aqui Awards are highly regarded in Brazil for their focus on corporate reputation and customer service, with winners determined by consumer voting. The public voting for the 2026 edition will take place from September 2 to November 5. The simultaneous nominations of Esportes da Sorte, Onabet, and Lottu reflect EGB's effective customer relationship strategy and represent a noteworthy achievement in the group's award history.
