On Tuesday, the Hellenic Gaming Commission (EEEP) released its annual report, revealing a moderate uptick in Greece's gambling revenue, alongside stricter regulatory and technical measures set for 2025.
In 2025, the total gross gaming revenue (GGR) in Greece reached €3.07 billion, reflecting a 6.7% increase compared to the previous year.
Land-based gambling continued to lead the market, generating €1.88 billion, which represents 61.2% of total GGR. Remote gambling accounted for the remaining 38.8% and experienced a significant year-on-year growth of 10.5%.
The EEEP noted that its supervisory income totaled €23 million, funded exclusively through statutory sources. Public revenue from various gambling-related taxes, levies, and licensing fees reached €1.17 billion, representing an 11.2% increase from 2024.
Within the land-based sector, number games like KINO were the top revenue drivers, generating €711.3 million and comprising 37.8% of the sector's GGR. This was followed by land-based sports betting, which brought in €414.2 million, contributing 22%. Video Lottery Terminals (VLTs) generated €365.9 million, making up 19.5% of the land-based GGR. Casinos added €268.6 million, or 14.3%, while state lotteries contributed €114.6 million, which is 6.1%. Horse racing remained the smallest segment, yielding just €6.4 million, or 0.3% of land-based GGR.
In the online gambling sector, remote operations accounted for 38.79% of the total GGR in 2025. This segment was supported by 24 licensed online operators, with additional applicants in the licensing pipeline. Fixed-odds betting, encompassing wagers on both real and virtual events, generated 40.3% of online GGR, while other products such as live casino, poker, and slots accounted for 59.7%.
Online betting operators emerged as the primary contributors to public gambling revenues, bringing in €736.94 million, which equates to 63.1% of all public receipts from the sector. OPAP, Greece's national lottery, added €326.66 million, representing 27.95% of public revenues, and showcased a record GGR in its fiscal year ending December 2025, driven by a 16.9% rise in iGaming revenue amid its integration with Allwyn. Casinos contributed €61.76 million, or 5.28%, while the Greek State Lotteries provided €42.60 million, equal to 3.65% of public gambling receipts.
In terms of enforcement, the commission initiated the first phase of a central player registry to facilitate unique identification of players across licensed operators. Seven license holders joined the system in 2025, laying the groundwork for a unified self-exclusion framework.
Player protection remained a priority, with the regulator processing 57 indefinite self-exclusion requests. Data indicated that 84% of these applicants were male, and 63% were aged 35 or younger.
Earlier this year, the Hellenic National Bioethics and Technoethics Commission advised stronger controls on marketing practices and enhanced identity verification processes to combat underage gambling. This included recommendations to limit advertising exposure for legal betting applications during times likely to attract teenage viewers, along with statutory limits on radio and TV scheduling and new regulations governing online ad frequency and content.
Gambling advertising expenditures reached about €130 million, with online channels—encompassing search, display, video, social media, mobile applications, and influencer marketing—making up the largest portion, followed by television. During 2025, the EEEP approved 1,301 advertising and marketing plans while rejecting 156.
Efforts against illegal gambling were ramped up, with the regulator issuing six blacklist updates during the year, increasing blocked domains from 9,590 in 2024 to 12,642. The EEEP also received 586 whistleblower reports.
The government estimates that illicit activities cost the state roughly €400 million in lost revenue last year. A 2025 study by the Hellenic Gaming Commission found that 10% of respondents indicated influencers were their direct entry point to illegal gambling websites.
