Home Company UpdatesGreentube’s Strategic Growth and Localisation Efforts

Greentube’s Strategic Growth and Localisation Efforts

by Sienna Marques
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Greentube's Strategic Growth and Localisation Efforts

At iGB L!VE 2026, Markus Antl, the director of global sales and marketing for Greentube, shared insights about the company's significant growth over the past year. He highlighted the impressive concurrency figures emerging from South Africa and noted the expansion of Greentube’s presence in the United States.

Antl elaborated on the company’s "80/20" content strategy. This approach emphasizes popular global franchises such as Piggy Prizes, Starlight Jackpots, and the Diamond Link series, while also focusing on specific adaptations for regional markets like the Netherlands and the US, where tailored content is essential to meet player preferences.

Looking forward, Antl mentioned upcoming launches in Alberta and Bulgaria, underscoring how Greentube's comprehensive offerings—spanning land-based, online, and mobile platforms—position the company as a unique partner for operators looking to navigate regulated environments.

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