Hub88 has secured a global distribution agreement with Whoah Labs, a company focused on delivering innovative iGaming content aimed at converting sports bettors and poker enthusiasts into frequent casino players. Founded earlier this year, Whoah Labs has developed a collection of games intended to create a new segment of casino gamers. The studio's initial lineup includes eight titles, such as crash, instant-win, and arcade games, which are designed to enhance conversion rates for online casino operators and boost cross-vertical retention as well as average player session values.
With a single integration, Hub88’s operator network can now access a variety of new games, including Joker Streak, Crash Football, Crash Joker, and Plinko Poker, alongside more content expected to be released soon.
This partnership with Whoah Labs emphasizes Hub88’s commitment to fostering creative innovation that generates new revenue opportunities for operators. The collaboration allows sports bettors and poker players to more easily transition to online casinos.
Ollie Castleman, Managing Director at Hub88, stated, "Whoah Labs continues to turn heads with its powerful and much-needed content proposition. Many sports bettors or poker fans tend to bet in the same vertical, but the supplier has identified an opportunity that is unmissable. By integrating Whoah Labs’ titles, our partners can improve cross-vertical acquisition and open up new opportunities to increase player lifetime value."
Alex Martin, Chief Revenue and Product Officer at Whoah Labs, added, "Hub88 puts content in front of an operator network that few can match. Through that reach, we hope to support more global brands and introduce a wider audience to online casino. We are thrilled to see our games live on Hub88 and expect strong feedback from its partners.
