Vyking, a data-driven iGaming platform provider, has launched its own sportsbook using the SportOS technology from FIRST.bet, a leading provider of sportsbook solutions. The development of the player experience has been entirely managed by Vyking's product team, while FIRST.bet supplies the underlying sportsbook engine.
Vyking has full control over the player interface, influencing all design choices and user flow, which encompasses the presentation of betting markets and the functionality of the bet slip. A significant focus has been placed on creating a mobile product tailored to the actual betting behaviors of players, rather than following a pre-defined development strategy.
SportOS serves operators eager to distinguish their products in a competitive market. While some businesses may find it practical to use a supplier's frontend, those with specific market strategies require the autonomy to create and implement their own solutions. Vyking has taken comprehensive responsibility for this aspect, dedicating resources to design, frontend development, and rigorous testing.
The robust sportsbook capability provided by FIRST.bet supports various operational functions, including pricing, trading, risk management, bet acceptance, and settlement. The integration of these services continues to evolve in collaboration with Vyking, ensuring that owning the frontend does not impact backend development.
Tom Light, Founder and CEO of FIRST.bet, stated, "Vyking did the hard part. They had a clear view of what their clients needed and they built it themselves, rather than asking someone else to build it for them. That is what SportOS is for. Our job is the sportsbook behind their product: pricing, trading, risk, bet acceptance, and settlement. What the player sees belongs to Vyking. I do not think an operator should have to inherit our visual identity in order to use our engine."
Franz Gerhart, CEO of Vyking, commented, "We know how players in our operators' markets behave, and we wanted a sportsbook that reflected that. SportOS allowed us to create it ourselves. We developed the product, our team crafted the frontend, and we focused extensively on the mobile experience, as that's where the players are. FIRST.bet manages the engine beneath it, which has proven reliable. We control what the players interact with, and we can make changes as needed."
FIRST.bet’s sportsbook solutions are now accessible throughout Vyking’s operator network, available either through an iFrame or directly via SportOS.
