Xtremepush, recognized as a top provider of AI-driven CRM, engagement, and loyalty technology, has entered into a strategic alliance with Vyking, a modular iGaming platform and data-focused games aggregator. This partnership will enable Vyking to offer Xtremepush’s advanced services to its global clientele through the XP Partners programme.
Based in Dublin, Xtremepush plans to integrate its extensive suite of CRM and player retention tools into Vyking’s platform. This integration aims to empower gaming operators by enabling them to utilize real-time data, artificial intelligence, and gamification strategies to enhance player engagement and profitability.
This collaboration is driven partly by demand from Vyking's partners, allowing its operator network to fully utilize its CRM, free-to-play, and XP Loyalty offerings alongside its proprietary content management system and aggregation solutions.
The integration into Vyking’s platform includes the Performance Analysis Management (PAM), Bonus Engine, and Web platform, granting users immediate access to a fully automated CRM suite. Engagement channels such as email, SMS, and Web Engagement will be supported as part of this offering.
Robbie Sexton, Head of Partnership at Xtremepush, expressed enthusiasm about the collaboration, stating, "We are thrilled to partner with Franz and the Vyking team in making our engagement and lifecycle solutions available to its growing, global client base. This integration is a prime example of how operators are driving demand for best-in-class tech stacks via alternative, consolidated avenues. XP Partners works with those that can benefit from our CRM and loyalty capabilities, enabling new, profitable relationships that cut through heavy development needs and add value to the end user and Xtremepush’s customers."
Franz Gerhart, CEO of Vyking, shared his insights on the partnership, saying, "Our mission has always been to give operators more control and flexibility over their player lifecycles; they know their players best. Partnering with Xtremepush aligns perfectly with that goal, and following a successful integration with one partner already, it’s clear that their committed team can provide powerful engagement and gamification services that complement our own content and intelligence offering.
