Niccolo Cassettari, Chief Business Development Officer of Logifuture, emphasizes the significant issue of off-peak downtime in the sportsbook industry. He asserts that the challenge lies not just in generating excitement during major games, but in engaging users consistently throughout the day. "It's not about creating engagement around the big games; it's about keeping the users engaged the other 20 hours of the day," he explains.
To address this downtime effectively, Logifuture is implementing solutions that move beyond mundane filler content. One of the innovative features introduced is the Simulator, which enables players to simulate their bets between games, allowing them to wager on their anticipated outcomes.
Cassettari explains that maintaining high standards during these downtimes is central to Logifuture's mission. The company aims to provide products that players feel proud to use, emphasizing that well-executed downtime solutions should keep the excitement alive. "When done right, the light never goes off on your sportsbook and the action keeps going," he says.
