Imagine Live has bolstered its position in the Italian market through a partnership with Microgame, marking its entry as the first aggregator in the region and the leading provider of gaming services in Italy. This collaboration grants Imagine Live access to Microgame’s extensive network, which includes over 35 licensed operators, allowing its live dealer games and unique game shows to reach a wider audience of Italian players.
In addition to this partnership, Imagine Live has tailored specific games for the Italian market, most notably Blackjack Italiano, featuring native Italian-speaking dealers. This initiative aligns with the company’s overall strategy of localizing its games, modifying both content and studio environments to resonate with local preferences.
Nadiya Attard, the Chief Commercial Officer at Imagine Live, commented on the significance of this move: "Italy is a market with real potential for us, and partnering with Microgame as our first aggregator there is an important step in realizing that ambition. We’ve put considerable work into building a portfolio that gives operators plenty of choice, including games developed specifically for local audiences. We now have the opportunity to bring that content to a much larger network of Italian operators, working with a team that knows the market and has strong relationships across the industry. We’re excited to see what we can achieve together."
The partnership also allows for a broader range of Imagine Live’s offerings through Microgame’s platform, featuring popular live casino games and original shows like Land of Ra and Roulette Rouge. This initiative aims to provide Italian operators with a greater selection as Imagine Live continues to expand its footprint in the region.
Francesco Cuzzupoli, the Gaming & Sales Director at Microgame, acknowledged the value of this collaboration: "Imagine Live has built a strong reputation in live casino, and its portfolio is a great addition to our platform. The quality of its games, particularly its original game shows and content developed for local audiences, makes it a strong fit for the Italian market. We see real value in bringing this content to our operator partners and look forward to working with the Imagine Live team to make the most of this partnership."
