Abelson Sports has formed a notable partnership with SABA Sports, introducing its advanced Football Player Markets (FPM) product to the sportsbook provider and operator. This agreement will enable SABA Sports to utilize Abelson’s extensive player performance data, which includes statistics on goalscorers, cards, and various detailed metrics such as shots, shots on target, assists, fouls, offsides, and saves.
The integration will also roll out innovative new betting markets, including options for extra time and combinations of score or assist, enhancing SABA's competitive advantage. While Abelson is recognized as a leader in football goalscorer and card markets, the new metrics for team and player statistics have been developed in collaboration with Twenty First Group, leveraging their advanced modeling capabilities.
Through this collaboration, Abelson will provide its clients with a wide range of pre-match and in-play options, designed to engage and retain demanding football bettors. The partnership with SABA Sports marks a significant turning point for Abelson, opening a vital new revenue source and establishing a key presence in the Asian market. The FPM feed significantly upgrades SABA’s B2C and B2B platforms, allowing for a more immersive betting experience for end users.
Using Abelson’s sophisticated distribution framework, SABA Sports can now offer precise real-time pricing on nuanced aspects of player performance, catering to the rising demand for personalized player props.
Reuben Thomas, Sales Director at Abelson Sports, expressed enthusiasm about the collaboration, stating, "We are excited to partner with SABA Sports, a powerhouse in the industry. This deal is a testament to the quality and depth of our Football Player Markets product. Expanding our footprint into the Asian market with such a major player is a key part of our growth strategy, and we look forward to our data driving SABA’s sportsbook offering."
SABA Sports’ Justin Foo added, "Providing our clients with the most detailed and reliable player markets is essential. Abelson Sports is an established provider in this space, and their ability to furnish niche markets like player saves, offsides, and extra-time pricing adds immense value to our products. We are now well-positioned to deliver an enhanced football offering to our global clients and their end users."
