Xtremepush, a prominent player in the realm of AI-driven CRM, engagement, and loyalty technology, has entered into a strategic partnership with Vyking, a modular iGaming platform provider and data-driven games aggregator. This collaboration will enable Vyking to offer Xtremepush’s leading services to its global clientele through the XP Partners program.
Based in Dublin, Xtremepush plans to integrate its suite of CRM and player retention tools into Vyking’s system, facilitating operators in the use of real-time data, AI, and gamification tools. This integration is set to enhance the player relationship by fostering engagement and profitability.
The partnership arises partly from the demand among Vyking's partners, allowing their operator network to fully utilize Vyking’s CRM, free-to-play offerings, and XP Loyalty services, along with existing content management and aggregation solutions. The integration also provides direct access to a completely automated CRM suite through Vyking’s Platform Administration Module, Bonus Engine, and Web platform, incorporating engagement channels such as email, SMS, and web interfaces.
Robbie Sexton, Head of Partnership at Xtremepush, expressed enthusiasm about the collaboration, stating, "We are thrilled to partner with Franz and the Vyking team in making our engagement and lifecycle solutions available to its growing, global client base. This integration exemplifies how operators are seeking top-tier technology stacks through alternative consolidated avenues. The XP Partners initiative collaborates with entities that can capitalize on our CRM and loyalty capabilities, fostering profitable relationships that simplify development needs and enhance value for both end-users and Xtremepush’s clientele."
In support of the partnership, Franz Gerhart, CEO of Vyking, commented, "Our mission has always been to grant operators greater control and flexibility regarding their player lifecycles; they understand their players best. Partnering with Xtremepush aligns exceptionally with that objective, and after a successful integration with one partner, it’s evident that their dedicated team can deliver strong engagement and gamification services that enhance our content and intelligence offerings."
