The Prize Competition Council (PCC), a UK trade body, has named Tom Banks as its first executive director, tasked with guiding the group amid significant growth within the prize draws sector in the UK. Banks arrives with over 13 years of expertise in public affairs, corporate communications, and reputation management, having held advisory roles across various gambling firms and political organizations.
Before taking on his new role at the PCC, Banks spent the past eight years honing his skills as a consultant and in-house manager, most recently as head of external relations at FDJ United. He also worked for four years at Public First, where he supported Kindred.
George McGregor, the independent chair of the PCC, expressed optimism about Banks’ capabilities, stating, "Tom brings experience in explaining complex regulatory issues to government, regulators and the media across the UK and Europe. He understands the scrutiny facing businesses that serve the public and the need to support what they say with evidence."
McGregor pointed out that a crucial priority for the council is assisting members in meeting the requirements set forth by the Department for Digital, Culture, Media and Sport (DCMS) Code.
The council’s board also includes Chris Jennings from Winvia Entertainment, who recently took over Giveaway Guys, and Declan Murphy of Pristine Competitions.
Highlighting his initial plans, Banks stated that his “first priority would be listening to members and supporting their work under the DCMS Code.” He added, “I also want us to make a confident case for the sector by showing the standards responsible operators uphold, explaining how prize competitions work and representing the people who choose to take part.”
Founded in July of this year, the PCC aims to provide a unified voice for the prize-competition market and assist operators in complying with the DCMS Voluntary Code of Good Practice for Prize Draw Operators. This Code seeks to promote transparency in terms and conditions, entry methods, and prize fulfillment while preventing deceptive or exploitative practices.
A recent white paper from Rokker noted that approximately 195 operators signed the new Code by late July 2026, alongside 31 service providers categorized as “other relevant signatories.” Rokker further estimated that these signatories accounted for less than 20% of the sector’s total estimated active operators at that time.
