Games Global has entered into a multi-year agreement with DraftKings Inc. (Nasdaq: DKNG), granting the Boston-based company exclusive rights to the CASHINGO™ brand within regulated U.S. iGaming states. Christian Bogstrand, Executive Vice President and General Manager of iGaming at DraftKings, expressed enthusiasm about the partnership, stating, "We’re excited to deepen our relationship with Games Global and become the exclusive U.S. home of the CASHINGO™ franchise. We’re committed to delivering customers a best-in-class online casino experience through premium content, exclusive games, and innovative gameplay." He added that the introduction of these titles reflects an ongoing effort to enrich their gaming portfolio with unique experiences for players.
Under this new deal, DraftKings customers will gain access to an expanding collection of games that utilize a distinctive bingo-inspired slot mechanic, first introduced by Games Global's partner, Slingshot Studios, in the Links of Ra CASHINGO™. This innovative mechanic features a mirrored grid alongside traditional slot reels. Players can replicate CASHINGO™ Coins, which carry cash and jackpot prizes, onto the grid, enabling them to win by completing horizontal, vertical, or diagonal lines. The engagement level has been enhanced as the CASHINGO™ grid evolves throughout gameplay.
Joann Pierce, Chief Commercial Officer for the U.S. at Games Global, stated, "CASHINGO™ may be one of the newer Games Global franchises, but it has already established a position as one of our strongest-performing brands. The expansion of our agreement with DraftKings Casino grants them exclusive rights to the series in the U.S., providing its customers with unrivalled access to a diverse roadmap of CASHINGO™ releases."
Since its launch in July 2025, Slingshot Studios has broadened the franchise with titles such as Eruption Blaze CASHINGO™, and the mechanic has also been adapted for use within Games Global’s larger network, including Stormcraft Studios’ Mermaid Millions CASHINGO™. With this agreement, DraftKings Casino solidifies its position as the exclusive provider of the CASHINGO™ franchise in the U.S., enhancing its content offerings as the series continues to grow.
