Imagine Live has enhanced its footprint in Italy through a partnership with Microgame, the leading gaming service provider in the country and its inaugural aggregator. This collaboration grants Imagine Live access to Microgame’s extensive network of over 35 licensed operators, thereby expanding the availability of its live dealer games and unique game shows to a broader Italian audience.
To cater to this market, Imagine Live has developed specific gaming titles, including Blackjack Italiano, which features native Italian-speaking dealers. This initiative showcases the company's broader strategy of localization by tailoring its offerings and studio environments to meet the preferences of local players.
Nadiya Attard, Chief Commercial Officer at Imagine Live, remarked on the significance of this partnership. "Italy is a market with real potential for us, and partnering with Microgame as our first aggregator there is an important step in realizing that ambition. We’ve put considerable work into building a portfolio that gives operators plenty of choice, including games developed specifically for local audiences. We now have the opportunity to bring that content to a much larger network of Italian operators, working with a team that knows the market and has strong relationships across the industry. We’re excited to see what we can achieve together."
In addition to the new titles, Imagine Live’s entire portfolio will be accessible via Microgame’s platform, offering operators in Italy an array of live casino favorites and original game shows, including Land of Ra and Roulette Rouge. This initiative is part of Imagine Live’s strategy to strengthen its position in the Italian gaming sector.
Francesco Cuzzupoli, Gaming & Sales Director at Microgame, expressed enthusiasm for the collaboration, stating, "Imagine Live has built a strong reputation in live casino, and its portfolio is a great addition to our platform. The quality of its games, particularly its original game shows and content developed for local audiences, makes it a strong fit for the Italian market. We see real value in bringing this content to our operator partners and look forward to working with the Imagine Live team to make the most of this partnership.",
